The challenge
To reinforce ERKE’s positioning beyond sportswear by showcasing its versatility as a daily and casual wear brand. The “Anywhere. Anytime.” Fashion Show aimed to build consumer awareness that ERKE products can be styled for different lifestyles, occasions, and communities beyond sports.
Our solution
RFE created a 2-day immersive experience combining fashion, dance, music, and entertainment to broaden ERKE’s lifestyle appeal. Day 1 featured the “Keep Dancing” Dance Battle, demonstrating ERKE’s support for diverse communities beyond sports. Day 2 brought together choreographed dance performances and live singer performances to create an engaging fashion and entertainment experience. The integrated approach strengthened ERKE’s connection with both existing and younger audiences.
The results
The event successfully shifted perception of ERKE from a sportswear-only brand to a versatile lifestyle brand that can be worn as daily wear and got interest from younger consumers.
- Client
- ERKE
- Market
- Myanmar
- Practice
- Brand & Creative Communications
- Services
- Integrated Brand and Creative, Influencer and KOL Marketing, Event
- Sector
- Consumer Goods
- Engagement
- Project
