# Ruder Finn Era

> Ruder Finn Era is a public relations and integrated communications consultancy with its own teams across Southeast Asia (Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia and the Philippines), Malaysia through Ruder Finn Malaysia, our network partner, and Brunei served from the region. Part of Ruder Finn since 2025. Four practices: Corporate Leadership and Reputation, Brand and Creative Communications, Social Impact and Purpose, and Communications Intelligence (including the RFE GEO AI visibility platform and the Grapevine reputation measurement platform). The most awarded Southeast Asian communications firm for client work.

Key facts: fully owned on the ground network, no affiliates; regional client leadership with one plan across markets; more than 90 communications professionals in Southeast Asia; more than 70 trophies; Southeast Asia Campaign of the Year three years running; top three in APAC on the PRovoke Global Creative Index.

## Markets
- [Thailand](https://www.ruderfinnera.com/markets/thailand/): Ruder Finn Era Thailand is a public relations and integrated communications agency in Bangkok with its own team on the ground, part of Ruder Finn Era's owned Southeast Asia network. The team delivers brand and creative campaigns, corporate reputation and public affairs for regional headquarters and brands entering Thailand.
- [Vietnam](https://www.ruderfinnera.com/markets/vietnam/): Ruder Finn Era Vietnam is a public relations agency with its own team in Ho Chi Minh City and a presence in Hanoi, part of Ruder Finn Era's owned Southeast Asia network. Known for B2B, technology, consumer and corporate communications for brands scaling in Vietnam.
- [Cambodia](https://www.ruderfinnera.com/markets/cambodia/): Ruder Finn Era Cambodia is one of the leading public relations firms in Phnom Penh, with its own bilingual English and Khmer team on the ground. The team is known for public affairs, data-led advocacy and consumer and beauty brand building for clients such as L'Oreal, Maybelline, Mastercard and Pernod Ricard.
- [Laos](https://www.ruderfinnera.com/markets/laos/): Ruder Finn Era Laos is one of the first strategic public relations agencies in Laos, with its own team in Vientiane. The team works with government, multilateral and corporate partners on development, public health, corporate and consumer communications for clients such as WHO, Unilever and Heineken.
- [Myanmar](https://www.ruderfinnera.com/markets/myanmar/): Ruder Finn Era Myanmar is the largest and most recognised public relations agency in Myanmar, with over 40 local professionals in Yangon and the firm's first market. The team is known for crisis and reputation management, creative campaigns and award-winning work for Coca-Cola, KFC, Manulife, Samsung and MPT.
- [Indonesia](https://www.ruderfinnera.com/markets/indonesia/): Ruder Finn Era Indonesia delivers public relations, consumer, technology and public affairs programmes with its own team in Indonesia, as part of Ruder Finn Era's owned Southeast Asia network run on one regional plan.
- [Malaysia](https://www.ruderfinnera.com/markets/malaysia/): Public relations, B2B, healthcare and corporate communications in Malaysia, from Kuala Lumpur under Adeline Phun. Part of the Ruder Finn Southeast Asia network.
- [Philippines](https://www.ruderfinnera.com/markets/philippines/): Ruder Finn Era Philippines delivers public relations, consumer, technology and social impact communications with its own team in the Philippines, as part of Ruder Finn Era's owned Southeast Asia network.
- [Brunei](https://www.ruderfinnera.com/markets/brunei/): Ruder Finn Era serves Brunei from its regional Southeast Asia team, delivering corporate, consumer and public affairs programmes with in-market specialists it briefs and manages directly, on the same plan as its owned markets.
- [Regional](https://www.ruderfinnera.com/markets/regional/): Ruder Finn Era runs multi-market communications programmes across Southeast Asia from one plan with one regional lead, executed by its own teams in Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia and the Philippines, and serving Brunei from the region.

## Practices
- [Brand & Creative Communications](https://www.ruderfinnera.com/expertise/brand-creative-communications/): Ruder Finn Era builds brands across Southeast Asia with integrated brand and creative campaigns, digital experience and B2B communications, delivered by our own teams in eight markets. Award-winning creative strategy and production, influencer and community programmes, performance marketing and measurement, designed for the cultural realities of each country.
- [Corporate Leadership & Reputation](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/): Ruder Finn Era protects and builds corporate reputation across Southeast Asia: crisis, issues and reputation management, strategy and advisory, executive communications and training. Our own teams in market anticipate backlash, shape narrative early and manage issues in the languages and relationships that decide outcomes.
- [Social Impact & Purpose](https://www.ruderfinnera.com/expertise/social-impact-purpose/): Ruder Finn Era runs public affairs, behaviour change and purpose programmes across Southeast Asia for governments, multilaterals, NGOs and corporate partners. Embedded in the communities that matter, our teams design advocacy, public education and CSR campaigns that win support in market rather than importing a global template.
- [Communications Intelligence](https://www.ruderfinnera.com/expertise/communications-intelligence/): Communications Intelligence is Ruder Finn Era's research, measurement and AI visibility practice. RFE GEO scores how AI assistants describe a brand across markets and languages, Grapevine tracks reputation signals, and our research and insight team turns audience behaviour into strategy across Southeast Asia.

## Services
- [AI Visibility & GEO](https://www.ruderfinnera.com/expertise/communications-intelligence/ai-visibility/): AI visibility and generative engine optimisation (GEO) from Ruder Finn Era, powered by the RFE GEO platform: measuring how ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines describe and cite a brand in each Southeast Asian market and language, then earning the coverage, content and structured data that shape those answers.
- [Public Affairs](https://www.ruderfinnera.com/expertise/social-impact-purpose/public-affairs/): Public affairs from Ruder Finn Era across Southeast Asia: policy advocacy, government and regulator relations, stakeholder mapping and engagement, coalition building, report launches and issue campaigns for companies, industry associations, NGOs and multilateral organisations.
- [Crisis, Issues and Reputation](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/crisis-issues-and-reputation/): Crisis, issues and reputation management from Ruder Finn Era across Southeast Asia: crisis preparedness plans, hyper realistic simulations, spokesperson training, live crisis response, issues monitoring and reputation recovery, delivered by teams in market who know the media, regulators and communities involved.
- [Integrated Brand and Creative](https://www.ruderfinnera.com/expertise/brand-creative-communications/integrated-brand-and-creative/): Integrated brand and creative from Ruder Finn Era: campaign platforms, creative production, content and social operations, performance marketing and digital experience across Southeast Asia, with campaign measurement and analytics that show what the work changed.
- [Research, Insight & Analytics](https://www.ruderfinnera.com/expertise/communications-intelligence/research-and-insight/): Research, insight and analytics from Ruder Finn Era: audience and stakeholder research, cultural and category insight, message testing, social listening, media landscape analysis and reputation studies across Southeast Asian markets, with campaign measurement, share of voice, sentiment and outcome tracking that shows what the work changed.
- [Behaviour Change and Education](https://www.ruderfinnera.com/expertise/social-impact-purpose/behaviour-change-and-education/): Behaviour change and public education campaigns from Ruder Finn Era: health, safety, financial literacy, responsible consumption and environmental programmes for governments, multilateral organisations, NGOs and brands across Thailand, Vietnam, Cambodia, Laos and Myanmar.
- [Strategy and Advisory](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/strategy-and-advisory/): Strategic communications advisory from Ruder Finn Era: market entry programmes, corporate narrative and messaging, stakeholder mapping, executive counsel and regional communications planning for companies entering or growing in Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia and the Philippines.
- [AI-Native Solutions](https://www.ruderfinnera.com/expertise/communications-intelligence/ai-native-solutions/): AI-native communications from Ruder Finn Era: machine intelligence built into research, content production, monitoring and measurement across Southeast Asia, with the RFE GEO and Grapevine platforms built in house, and every public-facing decision made by people in the market.
- [Community Relations](https://www.ruderfinnera.com/expertise/social-impact-purpose/community-relations/): Community relations from Ruder Finn Era: community engagement and consultation, local partnerships, social and environmental programmes, corporate responsibility and sustainability communications, and impact reporting for companies operating in Southeast Asian communities.
- [Executive and Thought Leadership](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/executive-and-thought-leadership/): Executive and thought leadership communications from Ruder Finn Era: leadership positioning, bylines and opinion pieces, research led reports, speaking platforms, media profiles and LinkedIn programmes for CEOs, country managers and regional leaders across Southeast Asia.
- [B2B Communications](https://www.ruderfinnera.com/expertise/brand-creative-communications/b2b-communications/): B2B communications from Ruder Finn Era across Southeast Asia: lead generation programmes, research and thought leadership, trade media relations, partner and channel communications, launch events and LinkedIn campaigns for technology, logistics, financial services and industrial companies.
- [Influencer and KOL Marketing](https://www.ruderfinnera.com/expertise/brand-creative-communications/influencer-and-kol-marketing/): Influencer and KOL marketing from Ruder Finn Era: creator identification and vetting, briefing and content direction, always-on and campaign programmes on TikTok, Facebook, Instagram and YouTube, seeding and events, and measurement, run by teams in each Southeast Asian market.

## Products
- [Grapevine](https://www.ruderfinnera.com/expertise/grapevine/): Grapevine is Ruder Finn Era's proprietary reputation measurement and management platform: stakeholder surveys across up to nine groups and ten ASEAN markets in six languages, scored on 16 reputation dimensions in four pillars, plotted on the Grapevine Matrix against expectations and competitors, with AI generated situation analyses, themes and communications priorities reviewed by senior consultants.
- [RFE GEO](https://www.ruderfinnera.com/expertise/rfe-geo/): RFE GEO measures how AI assistants describe and cite a brand across six AI engines, markets and languages, scores it weekly against competitors, and turns the findings into a weekly paid, earned, shared and owned plan. It starts with a complimentary AI visibility audit from Ruder Finn Era.

## Leadership
- [Anthony Larmon, Managing Director](https://www.ruderfinnera.com/about/leadership/anthony-larmon/): Managing Director for Southeast Asia. Built Era from zero into the most awarded consultancy in the region and sold it to Ruder Finn in 2025.
- [Natashia Jaya, Senior Client Director](https://www.ruderfinnera.com/about/leadership/natashia-jaya/): Senior Client Director. More than 16 years leading integrated communications across Asia Pacific and the United States for technology, consumer and social impact brands.
- [Su Shwe Yee Htun, Regional Director, Digital Experience](https://www.ruderfinnera.com/about/leadership/su-shwe-yee-htun/): Regional Director, Digital Experience. Fourteen years in social and digital communications across Indochina and ASEAN.
- [Emma Stanworth, Director, CX](https://www.ruderfinnera.com/about/leadership/emma-stanworth/): Leads multi market integrated campaigns across Southeast Asia for Emirates, UNFPA, Yandex, Zuellig Pharma, Mastercard, Pernod Ricard and MGM Resorts.
- [Khaing Nyein Thu, Art Director](https://www.ruderfinnera.com/about/leadership/khaing-nyein-thu/): Art Director. Nine years in UI and UX, visual storytelling and brand communications, leading the firm's creative team.
- [Pawares Wongpethkao, Managing Director, Thailand](https://www.ruderfinnera.com/about/leadership/pawares-wongpethkao/): Managing Director, Thailand. More than a decade across Southeast Asia, previously in senior roles at Mazda and SC Asset.
- [Anchalee Bantadteang, Client Director, Thailand](https://www.ruderfinnera.com/about/leadership/anchalee-bantadteang/): Client Director, Thailand. More than 20 years in earned media strategy, media relations and influencer marketing.
- [Hailee Le, Managing Director, Vietnam](https://www.ruderfinnera.com/about/leadership/hailee-le/)
- [Uyen Nguyen, Deputy Managing Director, Vietnam](https://www.ruderfinnera.com/about/leadership/uyen-nguyen/): Deputy Managing Director, Vietnam. Thirteen years in Vietnam's PR and corporate communications landscape, leading complex, reputation sensitive mandates.
- [Alex Dance, Managing Director, Cambodia and Laos](https://www.ruderfinnera.com/about/leadership/alex-dance/): Managing Director, Cambodia and Laos. Established the Phnom Penh office in 2021 after seven years in Cambodia's communications industry.
- [Sovan Bormey, Art Director, Cambodia](https://www.ruderfinnera.com/about/leadership/sovan-bormey/)
- [Meas Likun, Senior Manager, Client Experience, Cambodia](https://www.ruderfinnera.com/about/leadership/meas-likun/)
- [Saw Thura Win, Managing Director, Myanmar](https://www.ruderfinnera.com/about/leadership/saw-thura-win/): Leads Ruder Finn Era Myanmar. Over ten years in integrated communications, digital marketing and advertising, and a key lead in the Revo and Echo merger.
- [Theint Theint Toe Aung, Director, Strategic Communications, Myanmar](https://www.ruderfinnera.com/about/leadership/theint-theint-toe-aung/): Director, Strategic Communications, Myanmar. Former senior reporter and newscaster at Myanmar International TV.
- [Adeline Phun, General Manager, Ruder Finn Malaysia](https://www.ruderfinnera.com/about/leadership/adeline-phun/): General Manager of Ruder Finn Malaysia since 2021, with 24 years across healthcare, FMCG, property, technology, fintech and government.

## Key pages
- [About](https://www.ruderfinnera.com/about/)
- [Work library](https://www.ruderfinnera.com/work/)
- [Insights](https://www.ruderfinnera.com/insights/)
- [Contact](https://www.ruderfinnera.com/contact/)

Full listing with every case study and article: https://www.ruderfinnera.com/llms-full.txt