# Ruder Finn Era

> Ruder Finn Era is a public relations and integrated communications consultancy with its own teams across Southeast Asia (Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia and the Philippines), Malaysia through Ruder Finn Malaysia, our network partner, and Brunei served from the region. Part of Ruder Finn since 2025. Four practices: Corporate Leadership and Reputation, Brand and Creative Communications, Social Impact and Purpose, and Communications Intelligence (including the RFE GEO AI visibility platform and the Grapevine reputation measurement platform). The most awarded Southeast Asian communications firm for client work.

Key facts: fully owned on the ground network, no affiliates; regional client leadership with one plan across markets; more than 90 communications professionals in Southeast Asia; more than 70 trophies; Southeast Asia Campaign of the Year three years running; top three in APAC on the PRovoke Global Creative Index.

## Markets
- [Thailand](https://www.ruderfinnera.com/markets/thailand/): Ruder Finn Era Thailand is a public relations and integrated communications agency in Bangkok with its own team on the ground, part of Ruder Finn Era's owned Southeast Asia network. The team delivers brand and creative campaigns, corporate reputation and public affairs for regional headquarters and brands entering Thailand.
- [Vietnam](https://www.ruderfinnera.com/markets/vietnam/): Ruder Finn Era Vietnam is a public relations agency with its own team in Ho Chi Minh City and a presence in Hanoi, part of Ruder Finn Era's owned Southeast Asia network. Known for B2B, technology, consumer and corporate communications for brands scaling in Vietnam.
- [Cambodia](https://www.ruderfinnera.com/markets/cambodia/): Ruder Finn Era Cambodia is one of the leading public relations firms in Phnom Penh, with its own bilingual English and Khmer team on the ground. The team is known for public affairs, data-led advocacy and consumer and beauty brand building for clients such as L'Oreal, Maybelline, Mastercard and Pernod Ricard.
- [Laos](https://www.ruderfinnera.com/markets/laos/): Ruder Finn Era Laos is one of the first strategic public relations agencies in Laos, with its own team in Vientiane. The team works with government, multilateral and corporate partners on development, public health, corporate and consumer communications for clients such as WHO, Unilever and Heineken.
- [Myanmar](https://www.ruderfinnera.com/markets/myanmar/): Ruder Finn Era Myanmar is the largest and most recognised public relations agency in Myanmar, with over 40 local professionals in Yangon and the firm's first market. The team is known for crisis and reputation management, creative campaigns and award-winning work for Coca-Cola, KFC, Manulife, Samsung and MPT.
- [Indonesia](https://www.ruderfinnera.com/markets/indonesia/): Ruder Finn Era Indonesia delivers public relations, consumer, technology and public affairs programmes with its own team in Indonesia, as part of Ruder Finn Era's owned Southeast Asia network run on one regional plan.
- [Malaysia](https://www.ruderfinnera.com/markets/malaysia/): Public relations, B2B, healthcare and corporate communications in Malaysia, from Kuala Lumpur under Adeline Phun. Part of the Ruder Finn Southeast Asia network.
- [Philippines](https://www.ruderfinnera.com/markets/philippines/): Ruder Finn Era Philippines delivers public relations, consumer, technology and social impact communications with its own team in the Philippines, as part of Ruder Finn Era's owned Southeast Asia network.
- [Brunei](https://www.ruderfinnera.com/markets/brunei/): Ruder Finn Era serves Brunei from its regional Southeast Asia team, delivering corporate, consumer and public affairs programmes with in-market specialists it briefs and manages directly, on the same plan as its owned markets.
- [Regional](https://www.ruderfinnera.com/markets/regional/): Ruder Finn Era runs multi-market communications programmes across Southeast Asia from one plan with one regional lead, executed by its own teams in Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia and the Philippines, and serving Brunei from the region.

## Practices
- [Brand & Creative Communications](https://www.ruderfinnera.com/expertise/brand-creative-communications/): Ruder Finn Era builds brands across Southeast Asia with integrated brand and creative campaigns, digital experience and B2B communications, delivered by our own teams in eight markets. Award-winning creative strategy and production, influencer and community programmes, performance marketing and measurement, designed for the cultural realities of each country.
- [Corporate Leadership & Reputation](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/): Ruder Finn Era protects and builds corporate reputation across Southeast Asia: crisis, issues and reputation management, strategy and advisory, executive communications and training. Our own teams in market anticipate backlash, shape narrative early and manage issues in the languages and relationships that decide outcomes.
- [Social Impact & Purpose](https://www.ruderfinnera.com/expertise/social-impact-purpose/): Ruder Finn Era runs public affairs, behaviour change and purpose programmes across Southeast Asia for governments, multilaterals, NGOs and corporate partners. Embedded in the communities that matter, our teams design advocacy, public education and CSR campaigns that win support in market rather than importing a global template.
- [Communications Intelligence](https://www.ruderfinnera.com/expertise/communications-intelligence/): Communications Intelligence is Ruder Finn Era's research, measurement and AI visibility practice. RFE GEO scores how AI assistants describe a brand across markets and languages, Grapevine tracks reputation signals, and our research and insight team turns audience behaviour into strategy across Southeast Asia.

## Services
- [AI Visibility & GEO](https://www.ruderfinnera.com/expertise/communications-intelligence/ai-visibility/): AI visibility and generative engine optimisation (GEO) from Ruder Finn Era, powered by the RFE GEO platform: measuring how ChatGPT, Gemini, Perplexity, Google AI Overviews and other answer engines describe and cite a brand in each Southeast Asian market and language, then earning the coverage, content and structured data that shape those answers.
- [Public Affairs](https://www.ruderfinnera.com/expertise/social-impact-purpose/public-affairs/): Public affairs from Ruder Finn Era across Southeast Asia: policy advocacy, government and regulator relations, stakeholder mapping and engagement, coalition building, report launches and issue campaigns for companies, industry associations, NGOs and multilateral organisations.
- [Crisis, Issues and Reputation](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/crisis-issues-and-reputation/): Crisis, issues and reputation management from Ruder Finn Era across Southeast Asia: crisis preparedness plans, hyper realistic simulations, spokesperson training, live crisis response, issues monitoring and reputation recovery, delivered by teams in market who know the media, regulators and communities involved.
- [Integrated Brand and Creative](https://www.ruderfinnera.com/expertise/brand-creative-communications/integrated-brand-and-creative/): Integrated brand and creative from Ruder Finn Era: campaign platforms, creative production, content and social operations, performance marketing and digital experience across Southeast Asia, with campaign measurement and analytics that show what the work changed.
- [Research, Insight & Analytics](https://www.ruderfinnera.com/expertise/communications-intelligence/research-and-insight/): Research, insight and analytics from Ruder Finn Era: audience and stakeholder research, cultural and category insight, message testing, social listening, media landscape analysis and reputation studies across Southeast Asian markets, with campaign measurement, share of voice, sentiment and outcome tracking that shows what the work changed.
- [Behaviour Change and Education](https://www.ruderfinnera.com/expertise/social-impact-purpose/behaviour-change-and-education/): Behaviour change and public education campaigns from Ruder Finn Era: health, safety, financial literacy, responsible consumption and environmental programmes for governments, multilateral organisations, NGOs and brands across Thailand, Vietnam, Cambodia, Laos and Myanmar.
- [Strategy and Advisory](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/strategy-and-advisory/): Strategic communications advisory from Ruder Finn Era: market entry programmes, corporate narrative and messaging, stakeholder mapping, executive counsel and regional communications planning for companies entering or growing in Thailand, Vietnam, Cambodia, Laos, Myanmar, Indonesia, Malaysia and the Philippines.
- [AI-Native Solutions](https://www.ruderfinnera.com/expertise/communications-intelligence/ai-native-solutions/): AI-native communications from Ruder Finn Era: machine intelligence built into research, content production, monitoring and measurement across Southeast Asia, with the RFE GEO and Grapevine platforms built in house, and every public-facing decision made by people in the market.
- [Community Relations](https://www.ruderfinnera.com/expertise/social-impact-purpose/community-relations/): Community relations from Ruder Finn Era: community engagement and consultation, local partnerships, social and environmental programmes, corporate responsibility and sustainability communications, and impact reporting for companies operating in Southeast Asian communities.
- [Executive and Thought Leadership](https://www.ruderfinnera.com/expertise/corporate-leadership-reputation/executive-and-thought-leadership/): Executive and thought leadership communications from Ruder Finn Era: leadership positioning, bylines and opinion pieces, research led reports, speaking platforms, media profiles and LinkedIn programmes for CEOs, country managers and regional leaders across Southeast Asia.
- [B2B Communications](https://www.ruderfinnera.com/expertise/brand-creative-communications/b2b-communications/): B2B communications from Ruder Finn Era across Southeast Asia: lead generation programmes, research and thought leadership, trade media relations, partner and channel communications, launch events and LinkedIn campaigns for technology, logistics, financial services and industrial companies.
- [Influencer and KOL Marketing](https://www.ruderfinnera.com/expertise/brand-creative-communications/influencer-and-kol-marketing/): Influencer and KOL marketing from Ruder Finn Era: creator identification and vetting, briefing and content direction, always-on and campaign programmes on TikTok, Facebook, Instagram and YouTube, seeding and events, and measurement, run by teams in each Southeast Asian market.

## Products
- [Grapevine](https://www.ruderfinnera.com/expertise/grapevine/): Grapevine is Ruder Finn Era's proprietary reputation measurement and management platform: stakeholder surveys across up to nine groups and ten ASEAN markets in six languages, scored on 16 reputation dimensions in four pillars, plotted on the Grapevine Matrix against expectations and competitors, with AI generated situation analyses, themes and communications priorities reviewed by senior consultants.
- [RFE GEO](https://www.ruderfinnera.com/expertise/rfe-geo/): RFE GEO measures how AI assistants describe and cite a brand across six AI engines, markets and languages, scores it weekly against competitors, and turns the findings into a weekly paid, earned, shared and owned plan. It starts with a complimentary AI visibility audit from Ruder Finn Era.

## Leadership
- [Anthony Larmon, Managing Director, SEA](https://www.ruderfinnera.com/about/leadership/anthony-larmon/): Managing Director for Southeast Asia. Built Era from zero into the most awarded consultancy in the region and sold it to Ruder Finn in 2025.
- [Natashia Jaya, Senior Client Director](https://www.ruderfinnera.com/about/leadership/natashia-jaya/): Senior Client Director. More than 16 years leading integrated communications across Asia Pacific and the United States for technology, consumer and social impact brands.
- [Su Shwe Yee Htun, Regional Director, Digital Experience](https://www.ruderfinnera.com/about/leadership/su-shwe-yee-htun/): Regional Director, Digital Experience. Fourteen years in social and digital communications across Indochina and ASEAN.
- [Emma Stanworth, Director, CX](https://www.ruderfinnera.com/about/leadership/emma-stanworth/): Leads multi market integrated campaigns across Southeast Asia for Emirates, UNFPA, Yandex, Zuellig Pharma, Mastercard, Pernod Ricard and MGM Resorts.
- [Khaing Nyein Thu, Art Director](https://www.ruderfinnera.com/about/leadership/khaing-nyein-thu/): Art Director. Nine years in UI and UX, visual storytelling and brand communications, leading the firm's creative team.
- [Pawares Wongpethkao, Managing Director, Thailand](https://www.ruderfinnera.com/about/leadership/pawares-wongpethkao/): Managing Director, Thailand. More than a decade across Southeast Asia, previously in senior roles at Mazda and SC Asset.
- [Anchalee Bantadteang, Client Director, Thailand](https://www.ruderfinnera.com/about/leadership/anchalee-bantadteang/): Client Director, Thailand. More than 20 years in earned media strategy, media relations and influencer marketing.
- [Hailee Le, Managing Director, Vietnam](https://www.ruderfinnera.com/about/leadership/hailee-le/)
- [Uyen Nguyen, Deputy Managing Director, Vietnam](https://www.ruderfinnera.com/about/leadership/uyen-nguyen/): Deputy Managing Director, Vietnam. Thirteen years in Vietnam's PR and corporate communications landscape, leading complex, reputation sensitive mandates.
- [Alex Dance, Managing Director, Cambodia and Laos](https://www.ruderfinnera.com/about/leadership/alex-dance/): Managing Director, Cambodia and Laos. Established the Phnom Penh office in 2021 after seven years in Cambodia's communications industry.
- [Sovan Bormey, Art Director, Cambodia](https://www.ruderfinnera.com/about/leadership/sovan-bormey/)
- [Meas Likun, Senior Manager, Client Experience, Cambodia](https://www.ruderfinnera.com/about/leadership/meas-likun/)
- [Saw Thura Win, Managing Director, Myanmar](https://www.ruderfinnera.com/about/leadership/saw-thura-win/): Leads Ruder Finn Era Myanmar. Over ten years in integrated communications, digital marketing and advertising, and a key lead in the Revo and Echo merger.
- [Theint Theint Toe Aung, Director, Strategic Communications, Myanmar](https://www.ruderfinnera.com/about/leadership/theint-theint-toe-aung/): Director, Strategic Communications, Myanmar. Former senior reporter and newscaster at Myanmar International TV.
- [Adeline Phun, General Manager, Ruder Finn Malaysia](https://www.ruderfinnera.com/about/leadership/adeline-phun/): General Manager of Ruder Finn Malaysia since 2021, with 24 years across healthcare, FMCG, property, technology, fintech and government.

## Key pages
- [About](https://www.ruderfinnera.com/about/)
- [Work library](https://www.ruderfinnera.com/work/)
- [Insights](https://www.ruderfinnera.com/insights/)
- [Contact](https://www.ruderfinnera.com/contact/)

## Case studies
- [World Vision Myanmar: A Community for Mothers, Built from Zero](https://www.ruderfinnera.com/work/world-vision-myanmar-mae-yin-thway/): World Vision Myanmar's Mae Yin Thway platform for mothers existed in name only: a dormant Facebook page and no TikTok. Ruder Finn Era relaunched it as a trusted source of maternal health guidance and built the TikTok account from zero to more than 8,000 followers: 10 million views, 218,500 page visits and 114,900 content interactions.
- [Dyson by iSure: Launching Dyson in Myanmar](https://www.ruderfinnera.com/work/dyson-by-isure-store-launch-myanmar/): The first dedicated Dyson store in Myanmar was the brand's real introduction to the market. Ruder Finn Era turned aSure's store opening into a market moment with an integrated earned and paid media programme: 76 news clippings, $534,150 in PR value and $183,000 in advertising value.
- [YOMA Beer: New Look, Same Great Taste, Told on Screen](https://www.ruderfinnera.com/work/yoma-beer-brand-refresh-on-screen/): YOMA Beer's refreshed can needed more than an announcement. Ruder Finn Era wrote the transformation story and produced the full online video suite that carried one message, new look, same great taste, across Myanmar's social platforms: 5.4 million reach and 24,180 content interactions.
- [Heineken Laos: Launching the Sleek Can with Nano KOLs](https://www.ruderfinnera.com/work/heineken-laos-sleek-can-launch/): Heineken Laos launched its sleek can with a nano KOL programme run by Ruder Finn Era, using the largest KOL database in Laos to introduce the can to loyal drinkers and defuse resistance from older ones, reaching 564,000 people through 27 creators.
- [Ministry of Hotels and Tourism: Inle Lake Living Brand](https://www.ruderfinnera.com/work/ministry-of-hotels-and-tourism-inle-lake-living-brand/): Myanmar's Ministry of Hotels and Tourism appointed a Destination Management Organisation for Inle Lake and needed a brand and communications plan from scratch. Ruder Finn Era researched how travellers, media, government and NGOs saw the lake and, working with more than 15 senior officials, delivered an approved logo and a marketing communications plan within six months.
- [Premier: Saving the Irrawaddy Dolphin](https://www.ruderfinnera.com/work/premier-coffee-saving-the-irrawaddy-dolphin/): For its 15th anniversary in Myanmar, coffee brand Premier launched a CSR campaign to protect the endangered Irrawaddy dolphin from electrofishing, donating one kyat per sachet sold and two patrol boats to government and NGO partners. Ruder Finn Era ran the awareness campaign, generating 37 media clippings and USD 17,994 in PR value.
- [Grand Royal: Know Your Limits](https://www.ruderfinnera.com/work/grand-royal-know-your-limits/): Grand Royal whisky's owner IBTC wanted to encourage responsible enjoyment on Facebook without discouraging drinking. Ruder Finn Era conceptualised and managed the brand's first digital CSR programme, using edutainment to help people know their limits. The campaign delivered 500,000 video views, 9.2 percent average engagement and a 20 percent rise in page sentiment.
- [Upside Down Effect: Responsible Drinking](https://www.ruderfinnera.com/work/myanmar-brewery-association-upside-down-effect/): The Myanmar Brewery Association, formed by Myanmar Beer, Carlsberg and Heineken, ran Upside Down Effect, a collaborative campaign on responsible drinking. Ruder Finn Era managed the campaign's social media and produced an influencer interview video series on the effects of overdrinking, achieving more than one million views across four videos.
- [Heineken: Making Myanmar Roads Safer](https://www.ruderfinnera.com/work/heineken-making-myanmar-roads-safer/): Heineken Myanmar spearheaded Making Myanmar Roads Safer, a campaign to educate beer drinkers not to drink and drive. Ruder Finn Era supported the campaign with creative content built on two pillars, emotional storytelling and statistical evidence, so that the message reached drinkers through both the heart and the head.
- [IOM X: Trusted Information for Migrants](https://www.ruderfinnera.com/work/iom-x-trusted-information-for-migrants/): IOM X, the IOM and USAID campaign against human trafficking and exploitation, needed wider reach for videos launched by Myanmar's Ministry of Labour that pointed migrants to trustworthy digital information. Ruder Finn Era organised a media launch with government, IOM and USAID spokespeople, generating 61 online clippings, 10 broadcast clips and USD 52,800 in earned media value.
- [YCDC: Branding the Yangon Building Permit System](https://www.ruderfinnera.com/work/ycdc-yangon-building-permit-system-brand/): The Yangon City Development Committee, with IFC, was introducing YBPS, an online platform allowing architects, engineers and building professionals to apply for permits without visiting its offices. Ruder Finn Era created the brand logo, a billboard design and a three-minute animated video so the public could understand the new service at a glance.
- [KBZ Bank: Financial Inclusion Viber Stickers](https://www.ruderfinnera.com/work/kbz-bank-financial-inclusion-viber-stickers/): KBZ Bank wanted to engage Myanmar's unbanked and new urban youth through Viber, the country's dominant messaging app. Ruder Finn Era created a financial inclusion concept and designed a 30-sticker pack from sketch to final artwork. The stickers were downloaded more than a million times and reached 35 million people.
- [KBZ Bank: Creating Inclusive Growth](https://www.ruderfinnera.com/work/kbz-bank-creates-inclusive-growth/): KBZ Bank wanted to be seen as the leading local company for gender equality in Myanmar. Ruder Finn Era supported two inclusive growth events in Yangon and Nay Pyi Taw with media relations, fact sheets and on-site media management, delivering more than 150 news articles and USD 384,000 in earned media value within one month.
- [KBZ Bank: Credit Smart](https://www.ruderfinnera.com/work/kbz-bank-credit-smart/): KBZ Bank was preparing to launch Myanmar's first credit products and recognised the reputational risk of promoting credit without education. Ruder Finn Era created the Credit Smart campaign, combining myth-busting videos, social content and media round tables to educate consumers and journalists. It reached 1.5 million people on social media, with strong product adoption and no misuse crises.
- [Microsoft: A Play on the Modern Office](https://www.ruderfinnera.com/work/microsoft-a-play-on-the-modern-office/): Microsoft launched Office 365 for Enterprises in Myanmar with a single event for its regional leadership to inspire business customers and sales. Ruder Finn Era wrote and staged a play contrasting the traditional and modern office, with an interactive cloud experience for guests, generating 72 media exposures and 3,500 live viewers.
- [Microsoft: Customer Stories in Myanmar](https://www.ruderfinnera.com/work/microsoft-customer-stories-myanmar/): Microsoft was little known among businesses and key customers in Myanmar despite early successes. Ruder Finn Era developed a customer stories programme that used the reputation of Microsoft's own customers, through advertorials, media articles, a website video feature, blog content and sales storytelling, to attract similar businesses in financial services, telecoms and FMCG.
- [Microsoft: Promoting Digital Transformation in Myanmar](https://www.ruderfinnera.com/work/microsoft-digital-transformation-communications-myanmar/): Microsoft retains Ruder Finn Era in Myanmar to localise and create stories that drive digital transformation among the business community and build trust in its cloud and AI products. Consistent media consultation and outreach has produced more than 120 media exposures with 100 percent positive sentiment and an average ad value of USD 165,000 a year.
- [Microsoft: We Pirated a Celebrity](https://www.ruderfinnera.com/work/microsoft-we-pirated-a-myanmar-celebrity/): Myanmar has one of the highest rates of non-genuine software use in ASEAN. For Microsoft's Be Real anti-piracy campaign, Ruder Finn Era advertised a famous singer's concert and sent a lookalike on stage before the real star appeared with the anti-piracy message. The stunt earned 44 media exposures, 2.1 million organic reach and a 22 percent video engagement rate.
- [Wall Street English: Opening a Second Yangon Centre](https://www.ruderfinnera.com/work/wall-street-english-second-centre-launch-yangon/): Wall Street English, a global adult English language training provider, opened its second centre in Myanmar in a central Yangon location. Ruder Finn Era launched it with a press conference and venue tour where media interviewed teachers and students, generating 25 print, online and broadcast clippings and USD 17,000 in earned PR value.
- [Uber: Establishing a Ride-Hailing Footprint in Myanmar](https://www.ruderfinnera.com/work/uber-market-entry-pr-retainer-myanmar/): Uber entered Myanmar and needed to establish itself as a leading ride-hailing app. Ruder Finn Era developed and ran its media relations strategy as a PR retainer until the regional Grab acquisition ended the contract, producing 112 media exposures in three months with 100 percent positive coverage and no crises.
- [Tencent: JOOX Influencer Night](https://www.ruderfinnera.com/work/tencent-joox-influencer-night/): Tencent's music streaming app JOOX needed to break into Myanmar and build relationships with artists and influential users. Ruder Finn Era staged JOOX Influencer Night, an experiential event for 40 of the country's most trending artists and influencers, amplified live to their audiences, generating more than 550 media exposures across social, online and traditional media.
- [Coca-Cola: Max+ Fun Hub](https://www.ruderfinnera.com/work/coca-cola-max-plus-fun-hub/): Coca-Cola's teen brand Max+ wanted to reinforce its relevance with Myanmar teenagers who lacked places to express themselves. Ruder Finn Era created Max+ Fun Hub, transforming a rubbish-filled back alley in downtown Yangon into a recreational space painted by teen artists. The launch earned more than 60 media clippings and USD 50,000 in PR value.
- [Coca-Cola: Max+ The Color Makers](https://www.ruderfinnera.com/work/coca-cola-max-plus-the-color-makers/): Coca-Cola's Max+ brand in Myanmar needed to make the launch of a grape flavour exciting for teenagers in a category where every competitor already sold grape. Ruder Finn Era created The Color Makers, a teen KOL squad who paired each flavour with a passion point across four videos, earning 2.3 million views and 58,000 consumer reactions.
- [Coca-Cola: Max+ Takes Tan Bo Shi Tal to Mandalay](https://www.ruderfinnera.com/work/coca-cola-max-plus-tan-bo-shi-tal-mandalay/): When Coca-Cola's teen brand Max+ launched a roving cinema truck in upper Myanmar, Ruder Finn Era linked the tour to Coca-Cola's Tan Bo Shi Tal recycling campaign, bringing five journalists on an exclusive trip to Mandalay. The activation produced 32 clippings and a reported PR value of 15,400.
- [Coca-Cola: Tan Bo Shi Tal, It's Worth It To Recycle](https://www.ruderfinnera.com/work/coca-cola-tan-bo-shi-tal-recycling/): Coca-Cola asked Ruder Finn Era to create the awareness platform for its local recycling programme in Myanmar, alongside a Coca-Cola Foundation grant to formalise the recycling ecosystem. Consumer research produced the Tan Bo Shi Tal concept, logo and messaging, delivering more than USD 50,000 in media value and three events to date.
- [Coca-Cola: Celebrating Everyday Women](https://www.ruderfinnera.com/work/coca-cola-celebrates-everyday-women/): For its fifth year in Myanmar, Coca-Cola wanted a Women's Day campaign that showed the impact of its women's empowerment programmes. Ruder Finn Era pitched the stories of ordinary women from Coca-Cola's CSR programmes to top media, earning 11 full-page features, four co-created videos and USD 30,000 in media value.
- [Coca-Cola: Share a Coke with Myanmar](https://www.ruderfinnera.com/work/coca-cola-share-a-coke-myanmar/): Myanmar was the last country in the world to launch Coca-Cola's Share A Coke campaign. Ruder Finn Era made a familiar global story newsworthy for local media through a bespoke journal, personalised cans and a launch event, generating 47 news stories and USD 51,000 in media value from a single event.
- [Unilever: Signal Brush Day and Night](https://www.ruderfinnera.com/work/unilever-signal-brush-day-and-night/): Unilever's Signal oral care brand in Myanmar ran the Brush Day and Night campaign to teach children correct brushing habits, with a Facebook Live event on World Oral Health Day and a dentist-led school programme. More than 450 students joined the school programme and the campaign video reached over 1.8 million viewers on TV channels.
- [Unilever: CLEAR Your Head](https://www.ruderfinnera.com/work/unilever-clear-your-head/): In an anxious period for Myanmar, Unilever's CLEAR shampoo partnered with the Call Me Today mental health hotline to offer teleconsultation. Ruder Finn Era built a communications plan to raise awareness of mental health and produced KOL podcasts with real counsellors. The programme generated more than 100 calls to the hotline and over 80k organic reach.
- [Unilever: Keep Moving More with Rexona](https://www.ruderfinnera.com/work/unilever-rexona-keep-moving-more/): For Myanmar women, deodorant has meant Nivea for twenty years, and Rexona, which entered in 2016 and relaunched in 2019, still needed to recruit consumers. When COVID-19 kept people at home, Ruder Finn Era launched Keep Moving More with Rexona, a livestream workout event for women and men. It drew more than 40 media, 35 clippings and 92k video views.
- [Unilever: Dove My Hair, My Say](https://www.ruderfinnera.com/work/unilever-dove-my-hair-my-say/): Dove relaunched its core hair care range in Myanmar and needed an integrated plan to re-excite consumers. Ruder Finn Era created My Hair, My Say, a platform that challenged the hair rules imposed by parents and community and celebrated hair in all its forms. The campaign generated 650k video views and 43k livestream interactions.
- [Unilever: Fair & Lovely Scholarship Programme](https://www.ruderfinnera.com/work/unilever-fair-and-lovely-scholarship-programme/): Beauty brands in Myanmar routinely sponsor scholarships for young women, so Unilever needed Fair & Lovely to own the territory rather than join it. Ruder Finn Era reframed the programme around the transition from school to university and village to city, adding life coaching and psychological support for every winner. Launch metrics are pending confirmation.
- [Unilever: Comfort Luxury Perfume Launch](https://www.ruderfinnera.com/work/unilever-comfort-luxury-perfume-launch/): Unilever was introducing Comfort Luxury Perfume, a fabric conditioner, into a Myanmar category where existing products offered a similar experience. Ruder Finn Era launched it through an influencer and media event where an expert perfumer taught guests to blend their own fragrances from the product's ingredients. The launch earned more than USD 45,000 in PR value.
- [Honor: Lead Agency for a Market Entry](https://www.ruderfinnera.com/work/honor-smartphones-lead-agency-myanmar/): Honor entered Myanmar with accessibly priced, flagship featured smartphones but little brand familiarity among local audiences. As lead agency, Ruder Finn Era developed the brand communications strategy, launch strategies for each new phone, and managed partner agencies across KOL, video and advertising. The programme generated more than 1,500 integrated media exposures and USD 1.1 million in earned media value.
- [Honor 8X: Beyond Limits in Myanmar](https://www.ruderfinnera.com/work/honor-8x-launch-myanmar/): Honor, Huawei's sister brand, was seen in Myanmar as a budget option. With the Honor 8X, a mid range phone with flagship features, it wanted to lift that perception. Ruder Finn Era ran an integrated launch across social media, PR and KOL partnerships with prominent local talent. The launch earned 196 clippings and USD 128,000 in PR value.
- [vivo V30 5G: Light The Night](https://www.ruderfinnera.com/work/vivo-v30-5g-launch-myanmar/): vivo needed the V30 5G to stand out in Myanmar's crowded smartphone market and engage the KOLs who influence buyers. Ruder Finn Era managed the launch communications, from executive positioning and media relations to KOL coordination, around a Light The Night launch event. The launch earned 84 clippings, all positive, with review content reaching more than 2 million people.
- [UnionPay: My First Time](https://www.ruderfinnera.com/work/unionpay-my-first-time/): UnionPay's communications in Myanmar had always been formal, and the brand wanted to try something more fun with niche influencers connected to its target segments. Ruder Finn Era recruited creators and produced My First Time, a misdirection video in which influencers describe their first experience with a UnionPay card. The videos recorded 297k views and 4.5k engagements.
- [UnionPay: Go For Gold](https://www.ruderfinnera.com/work/unionpay-go-for-gold/): UnionPay wanted Myanmar cardholders to spend more locally, abroad and online with its cards. Ruder Finn Era designed and ran the Go For Gold incentive campaign end to end, including events, PR, social media and a microsite where users uploaded receipts that were automatically categorised and used to select winners. The microsite drew 38.5k unique visitors and 873 receipt uploads.
- [Big Bad Wolf: A Million Books Come to Yangon](https://www.ruderfinnera.com/work/big-bad-wolf-book-sale-awareness/): Big Bad Wolf needed mass awareness in Myanmar for a one million book sale event within a month, with engagement and footfall targets set by its global brand team. Ruder Finn Era ran creative VIP ticket giveaways and layered media buying including sponsored messenger ads. The campaign reached 3.2 million people and the first sale drew 500,000 visitors.
- [Royal Club: Stay Safe with RC](https://www.ruderfinnera.com/work/royal-club-stay-safe-with-rc/): During the COVID-19 period Royal Club Beverages wanted to give something back to Myanmar consumers rather than sell to them. Ruder Finn Era created Stay Safe with RC, a campaign encouraging people to stay home and wash their hands, built around a TikTok participation mechanic. It reached 3.9 million viewers, drew 48.7k TikTok participants and 78k shares.
- [Unilever: Vaseline Share The Healing](https://www.ruderfinnera.com/work/unilever-vaseline-share-the-healing/): After a modest first phase, Unilever wanted the second phase of the Vaseline Healing Project in Myanmar, supporting the Kayah tribe with skin care, to generate real buzz. Ruder Finn Era's in house tech team built a microsite that told the tribe's story and let consumers pledge support. It drew 14,000 microsite visits and more than 215,000 consumer reactions.
- [Manulife: Fourth Anniversary AR Campaign](https://www.ruderfinnera.com/work/manulife-fourth-anniversary-ar-campaign/): To mark its fourth anniversary in Myanmar, Manulife wanted a celebration that customers could join rather than simply watch. Ruder Finn Era created a branded augmented reality effect and a short series of social posts inviting people to use it. Seven campaign posts reached 2.1 million people, generated 4.2 million impressions and 314.1k engagements, with 395 participants.
- [Edulink: Better Leads at Lower Cost](https://www.ruderfinnera.com/work/edulink-lead-generation-digital-campaign/): Edulink, an education services provider in Myanmar, wanted higher quality student leads at a lower cost without departing from its established messaging. Ruder Finn Era combined a content led approach with precise targeting and marketing automation to capture the opportunities the client had been missing. The campaign achieved the client's KPI for conversion rate of quality leads.
- [Volkswagen: A Digital First Entry into Myanmar](https://www.ruderfinnera.com/work/volkswagen-myanmar-digital-first-brand-building/): Ahead of its entry into Myanmar, Volkswagen needed to create awareness and open a dialogue with affluent SEC A and B consumers. Ruder Finn Era ran a digital first programme with a content strategy grounded in research on current and aspiring VW owners. The page became one of the fastest growing automotive pages in Myanmar and drove showroom visits.
- [Phandeeyar: Recruiting Innovators for Doh Phandee](https://www.ruderfinnera.com/work/phandeeyar-doh-phandee-innovation-recruitment/): Phandeeyar, Myanmar's community tech hub, launched Doh Phandee, an open innovation platform to help the tech community respond to COVID-19. Ruder Finn Era had to recruit 300 innovators, hackers, data scientists and designers on a limited budget. Two weeks of persona based Facebook media buying delivered 391 registrations, 30 percent above the client's KPI.
- [Kaplan Myanmar: Building a Lead Generation Ecosystem](https://www.ruderfinnera.com/work/kaplan-myanmar-integrated-lead-generation/): Kaplan wanted an integrated communications partner to raise its profile in Myanmar and turn awareness into student enquiries. Ruder Finn Era built persona based content across the customer decision journey and ran media buying across Facebook, LinkedIn, Google and programmatic. Six months of media buying produced 2.2k quality leads for five programmes at under three dollars per acquisition.
- [Nescafe Shal Kaw: The TikTok Duet Challenge](https://www.ruderfinnera.com/work/nescafe-shal-kaw-tiktok-duet-campaign/): Nestle Myanmar asked Ruder Finn Era to build awareness for Nescafe Shal Kaw, a locally developed coffee for teashop drinkers and a new category in the market. The team created an influencer video on TikTok built on a familiar couples' question and answer game, then invited users to duet with it. More than 3,400 people took part on TikTok.
- [Gloria Jean's Coffees: Winning Yangon's Young Coffee Crowd](https://www.ruderfinnera.com/work/gloria-jeans-coffees-social-media-yangon/): Gloria Jean's Coffees asked Ruder Finn Era to connect the international franchise with young, hip consumers in Yangon who had not grown up with a coffee culture. Creative visuals and bilingual copy tied the cafes to the city's going out and dating scene, with a 100 percent response rate to customer messages.
- [Mazda: Affordable Luxury on Facebook](https://www.ruderfinnera.com/work/mazda-myanmar-facebook/): Mazda's distributor in Myanmar asked Ruder Finn Era to build and improve the brand's Facebook presence with a full-service solution. A content strategy positioning Mazda as affordable luxury, using local insights, engagement pillars, GIF visuals and contests, grew the page from 49,000 to more than 100,000 fans without fan acquisition advertising.
- [MOJO: Giving a Premium Condom Brand Its Own Voice](https://www.ruderfinnera.com/work/mojo-condoms-social-media/): DKT Myanmar, the NGO behind Kiss condoms and Lydia contraceptives, asked Ruder Finn Era to raise awareness of MOJO, its premium local condom brand, on social media. The team built a playful brand personality that set MOJO apart from Kiss's romance-led, educational positioning while respecting the brand's guidelines.
- [MPT: A Nationwide Clean-Up as One Community](https://www.ruderfinnera.com/work/mpt-nationwide-clean-up-campaign/): As part of MPT's Myanmar In Our Heart platform, Ruder Finn Era activated a nationwide clean-up campaign that invited the public to join MPT staff in selected regions. Using targeted social advertising to reach existing MPT users, the campaign mobilised 6,000 participants, reached 5.4 million people and received entirely positive feedback.
- [MPT: Happy Myanmar Festival Campaign](https://www.ruderfinnera.com/work/mpt-happy-myanmar-festival-campaign/): Amid intense competition between Myanmar's telecom operators, MPT asked Ruder Finn Era to celebrate the Thadingyut and Tazaungdaing festivals with its growing customer base on social media. The Happy Myanmar campaign drew 50,000 participants, 865,000 unique visitors to its microsite and 7.2 million unique reach.
- [MPT: Mg Pi Ti and Ma Pu Tu Viber Stickers](https://www.ruderfinnera.com/work/mpt-viber-stickers-mg-pi-ti-ma-pu-tu/): To launch MPT's Viber channel, Ruder Finn Era created Myanmar's first animated sticker pack, built around two characters, Mg Pi Ti and Ma Pu Tu, a play on how people say MPT. The stickers were downloaded hundreds of thousands of times and used hundreds of thousands of times a month in everyday messages.
- [GrabFood: Standing Out in the Delivery Wars](https://www.ruderfinnera.com/work/grabfood-social-digital-retainer/): Grab appointed Ruder Finn Era as its integrated communications agency in Myanmar with responsibility for GrabFood's social media presence. In a crowded delivery market, the team built campaigns around brand values and audience pain points, with brand ambassador Sai Sai, achieving 5.3 million organic impressions and 1.8 million post engagements.
- [GrabFood: Rainy Season and Chicken and Chill](https://www.ruderfinnera.com/work/grabfood-rainy-season-chicken-and-chill/): For GrabFood's first rainy season in Myanmar, Ruder Finn Era created two campaigns built on a simple insight: when it rains, nobody wants to go out. A photoshoot of rainy-day laziness solved by delivery, and the KOL-led Chicken and Chill contest, generated 780,000 organic impressions at a 3 percent engagement rate.
- [Friesland Campina: One in Ten](https://www.ruderfinnera.com/work/friesland-campina-one-in-ten/): As Friesland Campina's public relations lead agency in Myanmar, Ruder Finn Era turned the company's Share of Throat study into a year-long media campaign promoting dairy milk consumption among urban mothers and children. The One in Ten programme generated 58 media exposures with 90 percent key message control.
- [KFC: Sharing Is KFC](https://www.ruderfinnera.com/work/sharing-is-kfc/): After misunderstandings about its brand values during Myanmar's political crisis, KFC asked Ruder Finn Era to rebuild consumer affinity around its seventh anniversary. The Sharing Is KFC campaign reframed the anniversary as a celebration of shared experiences with consumers and employees, and its social content reached more than 1.7 million video views.
- [KFC: And the Winner Is Big and Spicy](https://www.ruderfinnera.com/work/and-the-winner-is-big-and-spicy-kfc/): KFC Myanmar reformulated its fried chicken to be bigger and spicier for local tastes and asked Ruder Finn Era to drive trial without announcing a relaunch. A three-month campaign built on Myanmar's traditional rooster battle dance, led by a digital film with three influencers, delivered 2.1 million video views and an 11 million KOL reach.
- [KFC: Kyat Kyaw So Yin](https://www.ruderfinnera.com/work/kfc-kyat-kyaw-so-yin/): KFC Myanmar asked Ruder Finn Era to refresh its image and rebuild brand love in an increasingly competitive quick service market. The Kyat Kyaw So Yin campaign paired an original jingle, a creative video and the mascot Kyaw Kyaw across social, print and in-store channels, generating more than 13 million campaign impressions and over 6 million video views.
- [MPT: Grassroots Football for the Nation](https://www.ruderfinnera.com/work/mpt-myanmar-national-league-grassroots-football/): MPT entered a multi-year sponsorship of the Myanmar National League and wanted it to revive nationwide interest in youth football and generate goodwill for the brand. Ruder Finn Era took the youth programme stories beyond sports pages to broadcast, online and mass print media across the country, generating 995 news stories and 640k engagement nationwide.
- [Ministry of Construction with IFC: Preparing Yangon's Elevated Expressway](https://www.ruderfinnera.com/work/ministry-of-construction-ifc-yangon-elevated-expressway-stakeholders/): Ahead of the tender for Yangon's first elevated expressway, Myanmar's Ministry of Construction, supported by IFC, asked Ruder Finn Era to map every stakeholder, anticipate criticism and build a communications and branding strategy for the winning bidder. The research-led work produced five stakeholder maps, one approved communications plan and two handover trainings for ministry staff.
- [Roche: Launching an Office and a Voice in Myanmar](https://www.ruderfinnera.com/work/roche-myanmar-office-launch-media-training/): Roche was opening a new office in Myanmar and wanted to signal its commitment to the market, explain its values and build relationships with tier-one media. Ruder Finn Era media-trained five senior leaders over several days and managed media at the office opening, supporting key messages, agenda and presentations. The launch generated 34 media exposures.
- [Meta: Building Understanding of Community Standards in Myanmar](https://www.ruderfinnera.com/work/meta-fighting-hate-speech-myanmar/): As Facebook became central to daily life in Myanmar, Meta's APAC policy team engaged Ruder Finn Era to monitor and respond to media and to build understanding of the platform's safety measures and community standards. Media relations and five media digital literacy events produced 70 news articles and USD 75k in earned media value.
- [Peninsula Yangon: Managing Reputation Through a Heritage Restoration](https://www.ruderfinnera.com/work/peninsula-yangon-reputation-stakeholder-management/): The Hongkong and Shanghai Hotels group partnered with a Myanmar conglomerate to build a Peninsula hotel inside a restored heritage building in Yangon, a project with significant reputation and stakeholder risks. Ruder Finn Era mapped four stakeholder groups, set up reputation management functions, handled media relations and created a Facebook page for transparent progress reports. No crises or issues arose.
- [Vietjet Air: Announcing the First Route to Yangon](https://www.ruderfinnera.com/work/vietjet-air-first-route-to-myanmar/): Vietjet Air needed its inaugural route to Yangon to register with Myanmar's travel trade and travelling public. Ruder Finn Era used its travel trade media relationships to pitch the announcement as a tourism and connectivity story. The launch achieved a 100% pitch success rate, coverage in 85% of tourism media and a 250% return on advertising value.
- [KBZ Stirling Coleman: Launching a Securities House](https://www.ruderfinnera.com/work/kbz-stirling-coleman-securities-launch/): KBZ Stirling Coleman, a securities joint venture between KBZ Bank and Singapore's Stirling Coleman, needed a media launch in Myanmar that generated maximum exposure within securities regulations. Ruder Finn Era wrote compliant communications materials, briefed leadership and targeted all top-tier media, bringing 50 media titles to the launch and generating 42 stories.
- [KBZ Bank: The First Myanmar Bank to Go Regional](https://www.ruderfinnera.com/work/kbz-bank-asean-representative-offices/): When KBZ Bank received licences to open representative offices in Thailand, Singapore, Malaysia and other markets, it wanted to be seen as ready to stand alongside ASEAN's banking leaders. Ruder Finn Era pitched international financial media in each market, securing 90 clippings in tier-one media across four markets and a project ROI above 1500%.
- [MPT: An Extension of the Corporate Affairs Team](https://www.ruderfinnera.com/work/mpt-corporate-affairs-extension/): MPT, Myanmar's largest telecommunications operator, retained Ruder Finn Era for more than three years as a trusted partner for annual online and offline communications strategy across media, consumer, B2B and internal audiences. The integrated programme delivered over USD 2M in annual earned media value, a 4% organic social engagement rate and no major brand crisis.
- [Thilawa SEZ: Rebuilding Trust Around Myanmar's First Special Economic Zone](https://www.ruderfinnera.com/work/thilawa-sez-mjtd-reputation-management-retainer/): Myanmar Japan Thilawa Development (MJTD), operator of Myanmar's first special economic zone, retained Ruder Finn Era to address criticism and protests from NGOs, local communities and media, and to rebuild its reputation with tenants and the international community. Over three years the zone recorded no new crises, more than 1,008 positive stories and 92% positive tonality.
- [Coca-Cola: Opening the Doors at Hmawbi](https://www.ruderfinnera.com/work/coca-cola-hmawbi-factory-experience-centre-media-tours/): As Coca-Cola marked five years in Myanmar and invested in a new hot fill line at its Hmawbi factory, Ruder Finn Era designed a brand experience centre at the plant and ran media and stakeholder tours, including a visit by the US Ambassador. Fourteen journalists produced 21 stories, six of them broadcast features, worth USD 98k in earned PR value.
- [Coca-Cola: Corporate Reputation Partner in Myanmar](https://www.ruderfinnera.com/work/coca-cola-corporate-reputation-partner-myanmar/): For more than five years, until COVID-19, Ruder Finn Era was Coca-Cola Myanmar's external public affairs and reputation management partner. The firm led annual PR and key message planning for ESG and corporate communications, covering both reactive issues management and proactive reputation building, delivering an average USD 500k in PR value a year with 2.9 out of 3 media sentiment.
- [Huawei Mate 20: Future Shapers](https://www.ruderfinnera.com/work/huawei-mate-20-future-shapers/): Huawei Myanmar launched the Mate 20, its first flagship powered by dual NPU and AI technology, to ambitious professional consumers. Ruder Finn Era localised the idea of Huawei as an industry future shaper by casting young emerging Myanmar leaders from business, banking and tech as Future Shapers. The campaign drew over 40,000 social media reactions.
- [Huawei: Mobile World Congress, the Mini Version](https://www.ruderfinnera.com/work/huawei-mini-mobile-world-congress-myanmar/): Huawei's annual Myanmar ICT congress, which shares highlights from Mobile World Congress with partners and media, could not be held in person during COVID-19. Ruder Finn Era helped design and run a full-day online event with dedicated media sessions and expert Q&A. Twenty-five ICT journalists took part, producing 52 news stories and USD 36.6k in earned PR value.
- [AIA: Kick, Goal! Tottenham Hotspur Trains Myanmar Families](https://www.ruderfinnera.com/work/aia-tottenham-hotspur-kick-goal/): AIA wanted to build brand awareness in Myanmar through its global partnership with Tottenham Hotspur. Ruder Finn Era turned two free youth training events led by the club's coaches into a family-focused media story, briefing spokespeople on insurance messages. The events generated 197 news stories and USD 127K in earned PR value.
- [Singapore Tourism Board: My Parents' Passion](https://www.ruderfinnera.com/work/singapore-tourism-board-my-parents-passion/): Singapore Tourism Board needed to drive year-end travel bookings from Myanmar, where Singapore was seen as cold and expensive. Ruder Finn Era tied the campaign to the Thadingyut festival of honouring elders, inviting young people to make their parents' lifelong dreams come true in Singapore. Videos of the winning families earned 4M views and 12M campaign reach.
- [Singapore Tourism Board: Passion Made Possible in Myanmar](https://www.ruderfinnera.com/work/singapore-tourism-board-myanmar-pr-retainer/): Singapore Tourism Board retained Ruder Finn Era as its first PR agency in Myanmar to change the perception that Singapore is expensive and been there, done that. An insight-led programme of weekend itineraries, influencer content and year-round media relations under Passion Made Possible generated 291 solicited clippings worth USD 323,287 in PR value.
- [Normagut: Escapes From Pann Ga Bar](https://www.ruderfinnera.com/work/normagut-escapes-from-pann-ga-bar/): Normagut, a gut health brand in Myanmar, needed to stand out in a market dominated by traditional remedies and costly imports. Ruder Finn Era built a social campaign around the local slang for diarrhoea, Flower World (Pann Ga Bar), using humour and personal stories. The always-on programme delivered 3.5M+ monthly reach and 79k+ monthly engagement.
- [Roche: Cancer Lan Pya, a Guide for Patients and Carers](https://www.ruderfinnera.com/work/roche-cancer-lan-pya-chatbot-myanmar/): Roche Myanmar asked Ruder Finn Era to make reliable cancer information easier to find for patients, families and caregivers in Myanmar. The team built Cancer Lan Pya (Cancer Guide), a conversational chatbot on Messenger, the country's most used platform, with broadcast updates for subscribers. The service reached more than 30,000 subscribers.
- [Codashop: Let Battle Commence for Codacash](https://www.ruderfinnera.com/work/codashop-codacash-virtual-launch/): Codashop launched Codacash, an e-wallet for storing and topping up in-game money, to Cambodian gamers. Ruder Finn Era produced a virtual launch combining a launch event, product introduction, giveaway and mix and match tournament, promoting how easy the wallet was to access with a registered account. The launch reached an estimated 141.3k people with 3.5k engagements.
- [Hanuman Beer: Expectations vs Hanuman](https://www.ruderfinnera.com/work/hanuman-beer-expectations-vs-hanuman/): Ruder Finn Era blind-pitched Hanuman Beer a Father's Day idea for Cambodia's aggressive beer market. Research showed fathers and children rarely drink together, so the campaign avoided a forced shared-drink concept and focused on giving, positioning Hanuman as the Gift of Greatness in a tongue-in-cheek video that performed well across the brand's social channels and led to further work.
- [Abbott Ensure: Give the Gift of Strength](https://www.ruderfinnera.com/work/abbott-ensure-give-the-gift-of-strength/): Abbott's Ensure LLS 2.0 campaign in Cambodia aimed to raise consideration among caregivers and users over 40 with the message Give the Gift of Strength. Ruder Finn Era localised regional assets and produced a video with a leading Cambodian KOL and her real mother, launched before Khmer New Year, earning 1.18M video views, 827k reach and 22k engagements.
- [WWF: Making Wild Meat a Public Health Conversation in Laos](https://www.ruderfinnera.com/work/wwf-laos-wild-meat-behaviour-change/): WWF sought to reduce urban consumption of wild meat in Laos, which threatens wildlife, fuels illegal trade and raises the risk of zoonotic disease. Ruder Finn Era developed a pilot behaviour change concept built on eye-catching visuals with a single message: wild meat is not without risks to personal and public health.
- [DHL Express Laos: Turning Followers into Registered Customers](https://www.ruderfinnera.com/work/dhl-express-laos-social-media-registrations/): DHL Express in Laos wanted more individuals and businesses to open accounts online. Ruder Finn Era managed the brand's Facebook presence with monthly themed content and targeted advertising that sent users to the registration link, reaching 518.8K people, generating more than 44K page engagements and 19.1K click-throughs to the registration page.
- [SIF Impact Media Fellowship: Connecting Lao Journalists to Regional Change](https://www.ruderfinnera.com/work/sif-impact-media-fellowship-laos/): The Singapore International Foundation (SIF) asked Ruder Finn Era to identify and qualify Lao journalists for its Impact Media Fellowship, a regional programme for media professionals who use their platforms for social change. The outreach reached more than 20 media outlets, qualified four journalists to represent Laos and generated coverage of the programme in the local press.
- [WHO: Building Public Health Social Media Capacity in Laos](https://www.ruderfinnera.com/work/who-laos-public-health-social-media-training/): WHO partnered with the Lao Ministry of Health (CHSI) and Ruder Finn Era to build social media capacity for public health communication in Laos. The programme combined three in-person trainings, hands-on audits and content workshops, and six virtual review sessions for 26 participants, equipping health communicators to run data driven campaigns and counter misinformation.
- [FHI 360: Supporting Networks for Peace](https://www.ruderfinnera.com/work/fhi-360-networks-for-peace-thailand/): Networks for Peace, a USAID-funded project implemented by FHI 360, convenes civil society organisations and influencers across South and Southeast Asia to counter identity-based violence and hate speech. Ruder Finn Era's Thailand team serves as its long-term communications partner, delivering strategy, planning, donor materials, media factsheets and newsletters for the regional programme.
- [USSEC: Soybeans and Food Security in Thailand](https://www.ruderfinnera.com/work/ussec-food-security-thailand/): The US Soybean Export Council (USSEC) sent three delegates to Bangkok to reaffirm its commitment to strengthening food security in Thailand and Southeast Asia. Ruder Finn Era's Thailand team organised a group interview with tier-one food and agriculture media, securing interviews with five outlets including Thansettakij, The Nation and Daily News.
- [TRACIT: Exposing Illicit Trade's Impact on the ASEAN Community](https://www.ruderfinnera.com/work/tracit-illicit-trade-asean-report-thailand/): The Transnational Alliance to Combat Illicit Trade (TRACIT) and the EU-ASEAN Business Council launched a report on the negative impact of illicit trade on the ASEAN Community Vision 2025. Ruder Finn Era's Thailand team ran the Bangkok panel and reveal, driving 23 pieces of tier-one coverage, 115 million potential reach and 180,000 US dollars in PR value.
- [Bilibili: Growing a Community of Content Creators in Vietnam](https://www.ruderfinnera.com/work/bilibili-vietnam-community-of-creators/): Bilibili, the social video platform loved by anime, gaming and comics fans, needed Vietnamese AGC communities to discover and adopt it quickly on market entry. Ruder Finn Era built a three-pillar community strategy to recruit and engage loyal members, delivering more than 25,000 new community members, 6.5 million media reach and over 30 community partnerships.
- [Wyndham: Bringing Luxury Travel in Phu Quoc to Vietnamese Readers](https://www.ruderfinnera.com/work/wyndham-phu-quoc-media-trip/): Wyndham launched Wyndham Grand and Wyndham Garden in Phu Quoc as part of its Vietnam growth strategy. Ruder Finn Era organised a media trip for top mass and lifestyle reporters to experience the properties and meet Wyndham's leadership, producing 11 pieces of coverage that reached 7.5 million readers with a PR value of 465 million Vietnamese dong.
- [SHIELD: Safeguarding Vietnam's Healthcare Ecosystem Against Fraud](https://www.ruderfinnera.com/work/shield-buymed-partnership-vietnam/): SHIELD, a device-first AI risk intelligence platform, signed a partnership MOU with Buymed, a leading Southeast Asian healthcare marketplace, to introduce its fraud prevention technology to Vietnam. Ruder Finn Era's Vietnam team managed media relations and event logistics for the signing, drawing more than 40 Ho Chi Minh City outlets and 28 pieces of coverage, all positive.
- [DHL Global Forwarding: Highway to ASEAN's Road Freight Future](https://www.ruderfinnera.com/work/dhl-global-forwarding-road-freight-asean/): DHL Global Forwarding opened an International Multimodal Hub in Thailand and published a whitepaper on road freight opportunities in Southeast Asia. Ruder Finn Era's Vietnam team hosted a virtual media briefing with ten top business, economy and technology outlets, generating 21 pieces of coverage, 80 percent in tier-one media.
- [Pernod Ricard: Launching the E-label in Vietnam](https://www.ruderfinnera.com/work/pernod-ricard-vietnam-e-label-launch/): Following its Sustainability and Responsibility Roadmap, Pernod Ricard Vietnam launched the E-label, a digital label promoting transparency and responsible drinking. Ruder Finn Era's Vietnam team hosted the launch event for 75 guests including 31 media, alongside technology and lifestyle influencers and partners, generating more than 60 pieces of coverage, 70 percent in tier-one outlets.
- [Pernod Ricard: Introducing the Roadmap to 2030 in Vietnam](https://www.ruderfinnera.com/work/pernod-ricard-vietnam-sr-roadmap-2030/): Pernod Ricard Vietnam wanted to promote its Sustainability and Responsibility Roadmap to 2030 and introduce its Managing Director for Vietnam and Cambodia to local media. Ruder Finn Era's Vietnam team hosted a group media interview with 14 top mainstream, business and lifestyle titles, generating 21 pieces of coverage, 80 percent in tier-one outlets.
- [DoubleTree by Hilton Vientiane: A New Benchmark for Lao Hospitality](https://www.ruderfinnera.com/work/doubletree-hilton-vientiane-media-fam-trip/): DoubleTree by Hilton Vientiane engaged Ruder Finn Era's Vietnam team to run a media familiarisation trip for top-tier Vietnamese and Thai journalists, positioning the hotel as a cultural gateway to Laos. The trip generated more than 21 pieces of coverage, all in tier-one mainstream, business, education and lifestyle media.
- [Shwe Job: Protecting Garment Workers Through COVID-19](https://www.ruderfinnera.com/work/shwe-job-covid-garment-workers-virtual-panel/): Shwe Job, the worker education app created by SMART Myanmar and GIZ, asked Ruder Finn Era to convene stakeholders on COVID-19's impact on garment factory workers in Myanmar. A virtual roundtable with NGOs and labour and industry associations, streamed on Facebook, reached 633,000 people and earned 14 news clippings worth 19,000 US dollars.
- [Abbott: One Regional Brand Strategy, Local Execution](https://www.ruderfinnera.com/work/abbott-regional-digital-creative-strategy/): Abbott consolidated digital and creative brand strategy for its nutrition brands, Ensure, Glucerna, Similac and PediaSure, in Cambodia and Myanmar under one Ruder Finn Era hub in Thailand, with in-market offices executing locally. The model has run and measured more than a dozen campaigns with far less administration for Abbott's regional team.
- [Wildcats: #myimpacthour, One Hour for Impact](https://www.ruderfinnera.com/work/wildcats-my-impact-hour/): Wildcats ran #myimpacthour, a global CSR campaign built on the idea that small individual actions add up to real social impact during the pandemic. Ruder Finn Era scripted and produced KOL video content for Facebook, Instagram and TikTok in Vietnam, generating 148,000 views and more than 13,958 reactions for the movement.
- [Wildcats: The Sparki Innovation Challenge](https://www.ruderfinnera.com/work/wildcats-sparki-innovation-challenge/): Wildcats and APEC partnered with Ruder Finn Era to run the Sparki Innovation Challenge in Vietnam and Thailand, inviting young people to find community use cases for an industrial mining sensor. A gamified mascot, bilingual content, nano-influencers and university mini-challenges reached 4.5 million people and produced more than 700 sign-ups and 300 ideas.
- [Wildcats: My Summer Startup](https://www.ruderfinnera.com/work/wildcats-my-summer-startup/): Wildcats, a global platform and incubator for young entrepreneurs, launched its first regional challenge, My Summer Startup, in Vietnam and Thailand during COVID-19 lockdowns. Ruder Finn Era ran the campaign in both countries through university networks, influencers and online events, generating 239 startup idea submissions and 38,685 landing page views.
- [FC Barcelona: Celebrating Lunar New Year Across Southeast Asia](https://www.ruderfinnera.com/work/fc-barcelona-lunar-new-year-southeast-asia/): FC Barcelona worked with Ruder Finn Era, with Thailand as regional hub, on a Lunar New Year influencer campaign across Thailand, Malaysia, Vietnam and Indonesia. Twenty-six TikTok micro-influencers and 23 Instagram KOLs with a custom AR filter delivered 165 million potential reach, 126 pieces of coverage and a 7.4 percent average engagement rate.
- [UNFPA: Hold On a Minute](https://www.ruderfinnera.com/work/unfpa-hold-on-a-minute-podcast/): The UNFPA Asia-Pacific Regional Office appointed Ruder Finn Era in Thailand to create Hold On a Minute, a podcast series telling real stories of change-makers in sexual and reproductive health across Asia and the Pacific. The series reached more than 10 million people, generated 2.3 million engagements and passed one million listeners.
- [Yatra Trauma Centre: Immersing Media in a New Perspective on Trauma Therapy ](https://www.ruderfinnera.com/work/immersing-media-in-a-new-perspective-on-trauma-therapy/): Trauma remains a complex, often taboo topic in Thailand, difficult to communicate through traditional media outreach. To build awareness and credibility for Yatra Trauma Centre in Krabi, Ruder Finn Era hosted an immersive three-day media fam trip. Journalists experienced its holistic approach to trauma recovery, from EMDR sessions and creative workshops to ice baths, alongside access to founders and specialists.
- [Zuellig Pharma: A Healthcare Voice Across Four Markets](https://www.ruderfinnera.com/work/zuellig-pharma-regional-healthcare-voice/): Zuellig Pharma moves medicine across Asia but is rarely seen doing it. Ruder Finn Era built one integrated programme across Thailand, the Philippines, Cambodia and Myanmar that put the company at the centre of the region's conversation on preventive health and healthcare access: 81 media placements and a reach of 89 million in five months, with three issues managed along the way.
- [Lumière d'Issey: One Campaign, Five Ideas, Ten Markets](https://www.ruderfinnera.com/work/lumiere-d-issey-kol-creative-toolkit-apac/): When Shiseido launched ISSEY MIYAKE's Lumière d'Issey across ten APAC markets, Ruder Finn Era built the social first creative toolkit that held the campaign together: five content concepts mapped to KOL roles, tiers and platform behaviours, so every local agency briefed its creators to one idea.
- [ERKE - "Anywhere.Anytime" Fashion Show](https://www.ruderfinnera.com/work/erke-anywhere-anytime-fashion-show/)
- [Sansiri: Curated KOL Storytelling for the Luxury Collection](https://www.ruderfinnera.com/work/sansiri-luxury-collection-kol-storytelling/): Sansiri launched the SLC Life Curator service for its Luxury Collection in June 2026. Ruder Finn Era matched seven KOLs from fine art, classical music, wardrobe curation and pet care to the service's lifestyle promise, producing paid content that reached 1.3 million people.
- [ZUS Coffee: Launching a Malaysian Favourite in Thailand and Indonesia](https://www.ruderfinnera.com/work/zus-coffee-thailand-market-entry/): ZUS Coffee, Malaysia's largest tech driven coffee chain, expanded into Thailand and Indonesia in 2026 with little brand awareness in two crowded coffee markets. Ruder Finn Era's Thailand team drove the local launch, the Indonesia team managed media and content publishers with KOL engagement, and the regional team extended the story through Nikkei Asia and Bernama, producing 423 pieces of coverage and 108 million page views.
- [Alliance Laundry Systems: Thailand as a Regional Manufacturing Hub](https://www.ruderfinnera.com/work/alliance-laundry-systems-thailand-regional-hub/): Alliance Laundry Systems asked Ruder Finn Era to host journalists from Thailand, Vietnam, Indonesia, the Philippines and Laos at its Chonburi plant and STAR LAB in May 2026, positioning Thailand as its regional manufacturing hub within the disclosure limits of a listed company, and reaching 12.5 million people.
- [BridgeWise: Building Trust in AI for Thai Investors](https://www.ruderfinnera.com/work/bridgewise-ai-thailand-financial-sector/): BridgeWise, an AI investment intelligence platform, entered Thailand with Ruder Finn Era as its communications partner: an online group interview with its co-founder, milestone announcements and a media luncheon for its first Thai partnership with SBITO, reaching 39.5 million people with fully positive coverage.
- [Qualcomm and GreenIO: AI for Cleaner Air in Thailand](https://www.ruderfinnera.com/work/qualcomm-wireless-reach-greenio-thailand/): Qualcomm Wireless Reach and GreenIO brought an AI smart edge air pollution detection programme to Thailand. Ruder Finn Era ran a tier one media group interview and a stakeholder conference presided over by the Bangkok Governor, reaching 49 million people with fully positive coverage.
- [EssilorLuxottica: A Breakthrough for Better Sight in Thailand](https://www.ruderfinnera.com/work/essilorluxottica-thailand-rd-centre/): EssilorLuxottica opened a 5,000 square metre research and development centre in Thailand in April 2026. Ruder Finn Era prepared executives, ran the media programme and produced a corporate video, landing Bangkok Post and Krungthep Turakij and reaching 22.7 million people with fully positive coverage.
- [Garnier Color Fest: Hair Colour for Khmer New Year](https://www.ruderfinnera.com/work/garnier-color-fest-khmer-new-year/): Garnier launched Color Naturals kits and sachets in Cambodia at Khmer New Year with Color Fest, an on-ground activation designed by Ruder Finn Era around live product trial, KOL transformation stories and community participation, then amplified through KOL seeding and TikTok UGC. The activation reached 5.5K people on site and generated 5.3M organic views online.
- [3CE: Building a Beauty Community from Zero in Cambodia](https://www.ruderfinnera.com/work/3ce-cambodia-follower-recruitment/): Korean beauty brand 3CE needed a digital community in Cambodia before it could build long-term engagement. Over three months Ruder Finn Era ran a data-led follower recruitment programme on Facebook and TikTok, continuously shifting media investment toward the best performing content and audiences, and recruited more than 52K Facebook followers and 53K TikTok followers.
- [Garnier Color Naturals: A Gen Z Refresh for Cambodia](https://www.ruderfinnera.com/work/garnier-color-naturals-gen-z-photoshoot-cambodia/): Garnier wanted to reintroduce Color Naturals in Cambodia with an expanded range of trendy shades and a new sourcing story aimed at Gen Z. Ruder Finn Era produced a localised photoshoot with four young Cambodian talents, each assigned specific shades and shot for easy post-production colour changes, giving the brand versatile visuals for future content.
- [L'Oreal Paris Makeup: Parisian Beauty, Cambodian Faces](https://www.ruderfinnera.com/work/loreal-paris-makeup-talent-led-photoshoot-cambodia/): L'Oreal Paris wanted its makeup range in Cambodia to feel locally relevant without losing its Paris-inspired image. Ruder Finn Era produced a localised photoshoot featuring Cambodian beauty pageant talents instead of global models, including a talent who had won an international title days earlier, creating digital visuals that strengthened local relatability while keeping the brand premium.
- [L'Oreal Paris: Because She's Always Been Worth It](https://www.ruderfinnera.com/work/loreal-paris-mothers-day-because-shes-always-been-worth-it/): For Mother's Day in Cambodia, L'Oreal Paris and Ruder Finn Era ran a two-phase KOL campaign in which eight influencers and their mothers shared stories of the bond between Khmer mothers and daughters, with hero makeup and skincare woven into the content. The campaign generated more than 4.1M views and 480K engagements across Facebook and TikTok.
- [L'Oreal Paris Elseve: Local Faces for Cambodian Haircare](https://www.ruderfinnera.com/work/loreal-paris-elseve-local-photoshoot-cambodia/): L'Oreal Paris needed Elseve haircare content that spoke to Cambodian consumers rather than relying on global imagery. Ruder Finn Era produced a dedicated local photoshoot with a well-known Cambodian talent, creating a flexible asset bank that now supports multiple Elseve collections in Cambodia, speeds up campaign execution and keeps the brand's premium image consistent across digital platforms.
- [Coco Khmer: You're In Charge](https://www.ruderfinnera.com/work/coco-khmer-youre-in-charge/): Coco Khmer asked Ruder Finn Era to reposition its inhaler pods in Cambodia from a remedy for illness into an everyday lifestyle essential for young people. The You're In Charge launch combined 15 KOL videos, digital storytelling, PR seeding and 120 Recharge Note activations across 10 locations, reaching 1.42M people and generating more than 1M video views.
- [Chi Longevity: Making Science the Story](https://www.ruderfinnera.com/work/chi-longevity-making-science-the-story/): In a Singapore longevity market crowded with unregulated clinics, Chi Longevity needed to be seen as the evidence based authority. Ruder Finn Era staged a media day and launch that positioned it as a multi expert scientific institution rather than a single founder clinic: 16 articles in Bloomberg, The Straits Times, South China Morning Post and The Business Times, with an estimated reach of 25 million.
- [vivo: The National Photo Camp](https://www.ruderfinnera.com/work/vivo-national-photo-camp-indonesia/): vivo Indonesia ran its 2025 National Photo Camp with Ruder Finn Era, a photography training programme with a professional tutor and hands on sessions with the vivo X300 that positioned the brand as one that empowers creativity, with more than 50 participants and 250 photographs submitted.
- [Kapal Api: Seduh Inspirasi Goes to Campus](https://www.ruderfinnera.com/work/kapal-api-seduh-inspirasi-goes-to-campus/): Kapal Api took its Seduh Inspirasi platform to Universitas Indonesia and Universitas Gadjah Mada in 2025 with Ruder Finn Era: inspirational talk shows, challenge installations, product sampling and ticket bundles that reached more than 8,000 students and put the coffee in 7,000 hands.
- [Anker: From CES 2025 to an Indonesian Launch](https://www.ruderfinnera.com/work/anker-ces-2025-indonesia-launch/): Anker Innovations asked Ruder Finn Era to turn its CES 2025 product launches into Indonesian coverage ahead of a Southeast Asia launch. A localised release pitched to top tier outlets and returning journalists earned 18 pieces of coverage and an estimated reach of more than 108 million.
- [Combiphar: A Digital Voice for Healthy Living in Indonesia](https://www.ruderfinnera.com/work/combiphar-digital-retainer-indonesia/): Combiphar, an Indonesian consumer healthcare company, retains Ruder Finn Era for its digital communications: social media management, content strategy, digital activations and website maintenance, adding more than 6,000 Instagram followers and 8.6 million reel views in 2025.
- [Essilor Laos: Opening a Second Facility in Savannakhet](https://www.ruderfinnera.com/work/essilor-laos-savannakhet-facility-launch/): Essilor Lao Company opened its second facility in Savannakhet on 11 June 2025. Ruder Finn Era planned and ran the launch with the global, ASEAN and local teams, producing an English and Lao media kit, a launch video and real time interpretation, and securing more than 15 pieces of coverage.
- [APISWA: Moderation Week and the Case for a Legal Purchase Age](https://www.ruderfinnera.com/work/apiswa-moderation-week-asia-pacific/): APISWA asked Ruder Finn Era to promote its responsible drinking initiatives across Asia Pacific in 2025, including the first Moderation Week and advocacy for a legal purchase age and national drinking guidelines, with a Southeast Asia strategy that produced 16 pieces of Vietnamese coverage, half in tier one media.
- [Society of Actuaries: Inspiring Vietnam's Next Generation of Actuaries](https://www.ruderfinnera.com/work/society-of-actuaries-vietnam-next-generation/): The Society of Actuaries asked Ruder Finn Era to raise the profile of actuarial science among Vietnamese students and the insurance industry. A one pager, a press release on career choices and a joint interview with two SOA voices produced more than 40 pieces of coverage, 70 percent in tier one media.
- [APRIL Group: Making the Case for Responsible Forestry in Vietnam](https://www.ruderfinnera.com/work/april-group-vietnam-responsible-forestry/): APRIL Group wanted Vietnam's business community to understand PEFC certification and responsible forestry. Ruder Finn Era localised and placed a thought leadership article in mainstream and business media, securing ten pieces of coverage, 90 percent in tier one titles.
- [Asia Pacific Rayon: Sustainable Textiles at SaigonTex](https://www.ruderfinnera.com/work/apr-vietnam-sustainable-textiles-saigontex/): Asia Pacific Rayon used SaigonTex 2025 to present its viscose technology and sustainability commitments to Vietnam's textile industry. Ruder Finn Era counselled on, localised and pitched the announcement, securing eight pieces of coverage, 63 percent in tier one media.
- [Anker: Putting Chargers in Reviewers' Hands in Vietnam](https://www.ruderfinnera.com/work/anker-vietnam-charger-power-bank-reviews/): Anker asked Ruder Finn Era to spotlight its chargers and power banks in Vietnam through deep dive reviews with VnReview and GameK, hands on content with Tinh Te and Vat Vo and a social minigame, producing seven in depth reviews and 120,000 reach with fully positive sentiment.
- [Yango Ads: Building an AdTech Voice in Vietnam](https://www.ruderfinnera.com/work/yango-ads-vietnam-adtech-leadership/): Yango Ads retains Ruder Finn Era in Vietnam to build its standing with mobile app developers and marketers: a media briefing on 2025 AdTech trends, an integrated launch into the gaming developer community with a Vietcetera podcast, and a Facebook page run as an APAC content hub, producing more than 150 pieces of coverage in six months.
- [MGM Resorts: Shaping the Public Dialogue on Integrated Entertainment](https://www.ruderfinnera.com/work/mgm-resorts-thailand-entertainment-complex/): As Thailand debated its Entertainment Complex Bill in 2025, MGM Resorts International engaged Ruder Finn Era for strategic counsel, daily policy and sentiment monitoring and nationwide Thai language media engagement, reframing the conversation from gambling concerns to economic benefit.
- [Yandex Ads: Clear Signals for Southeast Asian Marketers](https://www.ruderfinnera.com/work/yandex-ads-clear-signals-thailand/): Yandex Ads launched Clear Signals, its Southeast Asia digital marketing trends report with YouGov, in Thailand. Ruder Finn Era distributed it through the Thai advertising and digital associations, activated marketing communities and ran media relations, delivering 35 pieces of coverage and 1.7 million reach.
- [Yango Ads: Translating AdTech into a Growth Story for Thai Business](https://www.ruderfinnera.com/work/yango-ads-thailand-growth-story/): Yango Ads entered Thailand with a media luncheon and executive interviews anchored on the travel industry and CIS tourists, using its Tourism Industry Guide 2025. Ruder Finn Era reached 38 million people with fully positive coverage in business and marketing media.
- [Zuellig Pharma: Turning Healthcare Expertise into Public Trust](https://www.ruderfinnera.com/work/zuellig-pharma-thailand-public-trust/): Zuellig Pharma retains Ruder Finn Era in Thailand to build public trust and visibility for a company most people never see. A two phase programme introduced the company and its Thai managing director, then built seasonal health education content, reaching 96.9 million people with fully positive coverage.
- [Emirates World Store: Bringing the Airline Closer to Thai Flyers](https://www.ruderfinnera.com/work/emirates-world-store-bangkok/): Emirates opened its first Emirates World Store in Bangkok in 2025 and asked Ruder Finn Era to position the airline as a premium lifestyle brand through the retail launch, stakeholder communications and event amplification, reaching 100 million people with fully positive coverage.
- [Emirates: Regional Corporate Communications Across Five Markets](https://www.ruderfinnera.com/work/emirates-southeast-asia-retainer/): Emirates has retained Ruder Finn Era as its PR and digital marketing partner across Thailand, Vietnam, Indonesia, the Philippines and Malaysia since 2025: an always on programme of launches, route milestones, cargo, recruitment and sustainability stories, plus a phased crisis response when Gulf airspace restrictions hit in mid 2025, producing more than 697 pieces of coverage and 14 brand events.
- [ERKE: Rhythm of Youth Fashion Show](https://www.ruderfinnera.com/work/erke-rhythm-of-youth-fashion-show/): Sportswear brand ERKE celebrated its 13th year in Myanmar with the Rhythm of Youth fashion show, introducing new women's sports, outdoor and lifestyle collections. Ruder Finn Era delivered the event, KOL collaborations and digital amplification, drawing more than 5,500 visitors and over 400 participants in on-site games and activities.
- [Manulife for Every Walk of Life](https://www.ruderfinnera.com/work/manulife-thaw-ka-kinn-way-launch/): Manulife Myanmar launched Thaw Ka Kinn Way, a life insurance product designed to be accessible to blue collar workers who see insurance as expensive and unnecessary. Ruder Finn Era built the launch on authentic testimonials from workers talking about their struggles and hopes. The campaign generated 15.3 million impressions, 9.5 million post engagements and 5.3 million reach.
- [Manulife Sepak Takraw Championship Cup](https://www.ruderfinnera.com/work/manulife-sepak-takraw-championship-cup-2025/): Manulife Myanmar sponsored the Sepak Takraw Championship Cup 2025 at the National Indoor Stadium and needed 3,000 people at the final. Ruder Finn Era built a social driven campaign around the nationally loved sport, tying it to health, wellness and cultural pride. The campaign generated 25.1 million impressions and more than 6,300 footfalls, the largest gathering in Myanmar's insurance industry.
- [Manulife: Walking for Inle](https://www.ruderfinnera.com/work/manulife-social-impact-wellness-challenge-inle/): After the 2025 earthquake affected communities in Shan State, Manulife Myanmar wanted its wellness initiative to help. Ruder Finn Era relaunched the Manulife Wellness Challenge with a social purpose: for every step participants walked, Manulife contributed to earthquake recovery in Inle. The challenge generated 3.32 million impressions, 2.28 million reach and 3,202 participants.
- [Manulife: Accelerate Her Health](https://www.ruderfinnera.com/work/manulife-international-womens-day-2025/): Manulife Myanmar used International Women's Day 2025 to build brand awareness and warm up the market ahead of a new critical illness product. Ruder Finn Era ran a user generated content campaign inviting people to celebrate the important women in their lives with personal messages and health promises. It generated 992.7K impressions and 628.6K reach with 61 participants.
- [The Manulife Wellness Challenge](https://www.ruderfinnera.com/work/manulife-wellness-challenge-2025/): Manulife Myanmar wanted maximum awareness for its wellness initiative promoting healthier lifestyles. Ruder Finn Era launched the Manulife Wellness Challenge 2025 on the BiiB wellness platform, turning daily walking into a simple habit with achievable goals, friendly competition and prizes. The challenge generated more than 2.2 million impressions, 1.52 million reach and 989 registered participants.
- [Royal-D Cup: Recharging the Community Through Youth Football](https://www.ruderfinnera.com/work/royal-d-cup-u14/): Royal-D Myanmar asked Ruder Finn Era to amplify the Royal-D Cup, a U-14 boys' football tournament for state schools nationwide, in 2025. The team built the social and digital communications plan, creative concept and on-ground coverage direction, reaching 680,700 people and positioning the electrolyte drink as a brand that recharges the community.
- [Samsung: Thadingyut in Our Hearts with Galaxy AI](https://www.ruderfinnera.com/work/samsung-galaxy-ai-thadingyut/): For the 2025 Thadingyut festival, Samsung Myanmar asked Ruder Finn Era to connect Galaxy AI with the country's most emotional family holiday. A user-generated campaign invited people to recreate their most treasured Thadingyut memories as AI images, drawing 700 participants, 634,199 impressions and 80 percent positive sentiment.
- [Samsung: Why Samsung, the Life Companion](https://www.ruderfinnera.com/work/samsung-why-samsung/): Samsung Myanmar asked Ruder Finn Era to explain what sets the brand apart from cheaper rivals in 2025. The Why Samsung film, fronted by virtual spokesperson Samantha, contrasted the daily life of a Samsung user and a non-user across six services and features, delivering 722,343 impressions and 492,602 reach.
- [vivo: Photography Workshop for the V60 Sales Team](https://www.ruderfinnera.com/work/vivo-v60-photography-workshop-myanmar/): vivo Myanmar wanted its national sales team to understand and believe in the new V60 as a creative photography tool, not just a device. Ruder Finn Era designed and ran a photography workshop led by an award-winning photographer, with outdoor shoots at Yangon landmarks and an awards segment. More than 90 sales staff took part.
- [Crisis Readiness: Simulation and Spokesperson Training](https://www.ruderfinnera.com/work/confidential-crisis-readiness-training-myanmar/): A confidential client in Myanmar needed to be ready for potential legal cases involving former employees. Ruder Finn Era ran a six-hour crisis simulation and spokesperson training for 11 participants, developed a full crisis communications plan with holding statement, threat assessment and media FAQs, and supported proactive reputation work. Three issues were subsequently managed using the plan.
- [Yeo's: A Million Cans to Build a Dream](https://www.ruderfinnera.com/work/yeos-a-million-cans-to-build-a-dream/): Yeo's, a decade in Cambodia with its Asian-inspired soft drinks, partnered with the Cambodian Children's Fund to build a kindergarten for underprivileged children, funded through sales. Ruder Finn Era's communications programme delivered 1.9M engagements, 23k in PR value and 100% positive sentiment, and the brand met its sales goal while strengthening its reputation.
- [Mastercard: The Future of Payments in Cambodia](https://www.ruderfinnera.com/work/mastercard-future-of-payments-cambodia/): Mastercard's Cambodia retainer with Ruder Finn Era set out to win the visibility the brand lacked among key stakeholders such as the National Bank of Cambodia and the Association of Banks in Cambodia. Positioning Mastercard as a fintech and innovation leader on the industry's main stages delivered 58 articles, a 37% share of voice and two speaking opportunities.
- [Shangri-La Phnom Penh: Arriving Before the Doors Open](https://www.ruderfinnera.com/work/shangri-la-phnom-penh-market-entry/): Shangri-La entered Cambodia with a new Phnom Penh hotel and asked Ruder Finn Era to position it as the newest and most premium property in the market before it was fully open. A strategic partnership with the Ministry of Tourism and engagement with local public figures generated over USD 30,000 in earned coverage and strong awareness among the target audience.
- [Responsible Marketing Code: Cambodia's First Self-Regulatory Alcohol Pledge](https://www.ruderfinnera.com/work/cambodia-responsible-marketing-code/): Ruder Finn Era supported a confidential client in promoting voluntary adoption of Cambodia's first Self-Regulatory Responsible Marketing Code among alcohol producers and distributors. A stakeholder engagement plan and dialogue sessions with ministries and industry culminated in a launch event where competing companies formally signed a shared pledge, with both industry and government support secured.
- [Too Much of a Good Thing](https://www.ruderfinnera.com/work/too-much-of-a-good-thing-cambodia/): Too Much of a Good Thing was a youth moderation campaign in Cambodia for a confidential client, developed by Ruder Finn Era to start a national conversation about balance in alcohol consumption. The English idiom was localised into Khmer and carried by lifestyle KOLs in beauty, sport and entrepreneurship, reframing moderation as a lifestyle choice and generating widespread youth engagement.
- [Pernod Ricard: Raising the Bar in Transparency](https://www.ruderfinnera.com/work/pernod-ricard-cambodia-e-labels-launch/): Pernod Ricard introduced digital e-labels in Cambodia to give consumers transparent product and responsible drinking information. Ruder Finn Era designed the communications plan, centred on an interactive launch event for media, influencers and bartenders that demonstrated the technology. The launch earned extensive positive coverage and positioned Pernod Ricard as a pioneer in transparency and responsible drinking.
- [Tiger Beer x VannDa: A New Partnership Model](https://www.ruderfinnera.com/work/tiger-beer-vannda-baramey-partnership-model/): When Tiger Beer partnered with Cambodian artist VannDa and his label Baramey on his first solo stadium concert, the brand had to promote the event while managing the reputational risk of an alcohol partnership in an unregulated market. Ruder Finn Era reframed it as a cultural collaboration and trained spokespeople, shifting sentiment to celebrate a milestone for Cambodian music.
- [Zuellig Pharma: Empowering Youth with Type 1 Diabetes](https://www.ruderfinnera.com/work/zuellig-pharma-hellotype1-world-diabetes-day-cambodia/): Zuellig Pharma partnered with Action4Diabetes to improve care for young people with Type 1 Diabetes in Southeast Asia, including Cambodia. On World Diabetes Day, Ruder Finn Era's media strategy told the stories of the HelloType1 peer-support initiative, securing coverage that showed how the programme builds confidence and community and positioned Zuellig Pharma as a trusted healthcare partner.
- [Mastercard at the Cambodia Banking Conference](https://www.ruderfinnera.com/work/mastercard-cambodia-banking-conference/): At the Cambodia Banking Conference 2025, Ruder Finn Era positioned Mastercard as a strategic partner in the country's digital transformation. A full-spectrum programme of keynote, panel and breakout sessions, branded visibility and stakeholder engagement aligned with the government's Pentagonal Strategy delivered more than 800 stakeholder engagements, 10+ government stakeholders and 40+ financial institutions engaged.
- [Mastercard: Public-Private Partnership on Cybersecurity](https://www.ruderfinnera.com/work/mastercard-cambodia-cybersecurity-public-private-partnership/): Mastercard wanted to be recognised in Cambodia as a leader in digital security and a trusted partner to government and banks. Ruder Finn Era developed speeches for two engagement sessions and a press release with the Association of Banks in Cambodia, reaching more than 150 key stakeholders and securing coverage in over 10 outlets in Khmer, English and French.
- [Clear Eyed Future: Launching a Vision Clinic in Phnom Penh](https://www.ruderfinnera.com/work/clear-eyed-future-vision-clinic-launch-cambodia/): A foundation launching a vision clinic in Phnom Penh engaged Ruder Finn Era to raise awareness of the need for accessible eye care in underserved Cambodian communities. Multilingual media engagement with top-tier outlets, coordinated with the Ministry of Women's Affairs and Ministry of Health, amplified a record 1,000+ eye exams in one day and earned USD 25k in media value.
- [Roche: Launching Cambodia's National Cancer Control Plan](https://www.ruderfinnera.com/work/roche-cambodia-national-cancer-control-plan-launch/): Roche supported the announcement of Cambodia's National Cancer Control Plan 2025 to 2030 and asked Ruder Finn Era to make the message land. The team led creative direction and coordination across Roche, Calmette Hospital and the Ministry of Health to deliver a launch video in four days, endorsed and shared by Prime Minister Hun Manet, generating 236k organic engagements.
- [APISWA: Shaping Cambodia's Alcohol Policy Through Data and Advocacy](https://www.ruderfinnera.com/work/apiswa-shaping-cambodia-alcohol-policy/): Ahead of the UN High-Level Meeting on Non-Communicable Diseases, APISWA engaged Ruder Finn Era to position it as a credible stakeholder in Cambodia's alcohol and health policy debate. A white paper, national evidence study, multistakeholder policy dialogue and targeted media outreach generated 60 pieces of coverage, 65K+ KOL reach and one policy change.
- [Breast Cancer Screening Advocacy with Healthy Cambodia](https://www.ruderfinnera.com/work/early-breast-cancer-screening-advocacy-cambodia/): To raise awareness of early breast cancer screening among Cambodian women, Ruder Finn Era partnered with Healthy Cambodia on a patient advocacy initiative for a confidential client, centred on a video interview with survivor and author Sokchamroeun. Amplified organically, the film reached 155k video views and 120k engagements and sparked a national conversation about early detection.
- [L'Oreal: Always-On KOL Activation on TikTok](https://www.ruderfinnera.com/work/loreal-cpd-always-on-kol-activation-cambodia/): L'Oreal's Consumer Products Division wanted three of its brands to connect with Cambodia's youth audience on TikTok every month, not just at launches. Ruder Finn Era runs an always-on programme with 20 KOLs, including dermatologists and experts. Phase 1 delivered 122 videos, 71.1M TikTok views and 1.35M engagements across KOL and brand pages.
- [Garnier: Correcting Misconceptions, Strengthening Brand Presence](https://www.ruderfinnera.com/work/garnier-cambodia-retainer/): Ruder Finn Era runs the creative, media buying and community management retainer for Garnier in Cambodia, building awareness, correcting product misconceptions and driving engagement. In 2025 the programme produced more than 380 pieces of content and 168M engagements across Facebook and TikTok, and the contract was renewed for 2026.
- [Maybelline New York: Staying the Go-To Makeup Brand](https://www.ruderfinnera.com/work/maybelline-new-york-cambodia-retainer/): Ruder Finn Era manages creative content, media buying and community management for Maybelline New York in Cambodia, with the brief to keep the brand top of mind as local makeup brands enter the market aggressively. In 2025 the retainer delivered more than 470 pieces of content and 179M engagements across Facebook and TikTok, and was renewed for 2026.
- [L'Oreal Paris: Repositioning for a Younger Cambodia](https://www.ruderfinnera.com/work/loreal-paris-cambodia-always-on-retainer/): Ruder Finn Era holds the creative, media buying and community management retainer for L'Oreal Paris in Cambodia, tasked with attracting younger audiences and correcting the perception that the brand is only for older consumers. In 2025 the programme produced more than 400 pieces of content and 137M engagements across Facebook and TikTok, and was renewed for 2026.
- [L'Oreal Paris: Because I'm Worth It, Told by Cambodian Women](https://www.ruderfinnera.com/work/loreal-paris-womens-day-because-im-worth-it/): L'Oreal Paris wanted its global message Because I'm Worth It to feel relatable and inclusive to younger Cambodian women. Ruder Finn Era's Women's Day campaign invited women to reflect on their self-worth through UGC and KOL storytelling, including a woman living with a disability. It drew 2.9K participants, 2.21M video views and 128K engagements.
- [Garnier: #NourishedHairBetterColor TikTok Challenge](https://www.ruderfinnera.com/work/garnier-nourished-hair-better-color-tiktok-challenge/): To launch Garnier Color Naturals in Cambodia, Ruder Finn Era created the #NourishedHairBetterColor TikTok challenge, seeded through KOL PR box unboxings and hair colouring videos, with KOLs nominating friends and family to pass the challenge to the public. The campaign generated 3.08M video views, 71 pieces of content and 119K engagements.
- [Maybelline New York: Teddy City](https://www.ruderfinnera.com/work/maybelline-new-york-teddy-city/): Maybelline New York launched Super Stay Teddy Tint in Cambodia to win attention back from Korean lip tints. Ruder Finn Era created Teddy City, an immersive activation combining product testing, makeup sessions, marshmallow-topped ice cream, branded instant photos and a giant teddy photo spot, supported by KOL collaborations. The launch generated 2.03M video views and 4.3K on-ground reach.
- [Emirates: Landing in Da Nang](https://www.ruderfinnera.com/work/emirates-da-nang-inaugural-flight/): Emirates launched its inaugural Dubai to Da Nang service via Bangkok on 2 June 2025, its third Vietnamese gateway. Ruder Finn Era in Vietnam handled media relations for the launch event and provided on-the-ground support for the accompanying KOL and media familiarisation trip, generating 23 pieces of coverage and more than 100 social posts.
- [APISWA: Responsible Drinking Asia](https://www.ruderfinnera.com/work/apiswa-responsible-drinking-asia/): APISWA retained Ruder Finn Era to launch ResponsibleDrinkingAsia.com, the first science-based alcohol education website for Asia Pacific, across ten markets. The launch, timed with Moderation Week and The Road to 2030 report, combined video production, website development and media relations, securing more than 45 media stories across Cambodia, Thailand and Vietnam.
- [Shaping Cambodia's alcohol policy through data and advocacy](https://www.ruderfinnera.com/work/shaping-cambodias-alcohol-policy/): Ahead of the UN High-Level Meeting on Non-Communicable Diseases, Ruder Finn Era Cambodia positioned APISWA as a credible voice in the country's alcohol and health policy debate. A national evidence-based white paper, a multi-stakeholder policy dialogue and targeted media and KOL outreach earned 60 pieces of coverage and moved the national conversation toward reducing harmful use rather than use itself.
- [XL Axiata: Taking XL SATU to the Neighbourhood](https://www.ruderfinnera.com/work/xl-satu-residential-activation/): XL Axiata asked Ruder Finn Era to drive adoption of XL SATU home connectivity in target housing communities through on the ground activation, a morning exercise event with activation only packages and instant rewards that profiled more than 1,500 leads and signed 100 new subscribers on the day.
- [CANAL+: Sparkle Hearts Premium Series Launch](https://www.ruderfinnera.com/work/canal-plus-sparkle-hearts-premium-series-launch/): CANAL+ wanted to establish Sparkle Hearts, its new premium series, as a leading entertainment option in Myanmar and needed the launch to attract wide media coverage. Ruder Finn Era planned and delivered the launch event and media programme. The launch earned 114 clippings with 100 percent positive sentiment, 55 media attending and 28 million in circulation and impression reach.
- [Manulife Care Plus: The Worriers Learn to Live More](https://www.ruderfinnera.com/work/manulife-care-plus-worrier-trio/): Manulife Myanmar launched Manulife Care Plus in July 2024, a life insurance product that rewards regular medical check ups under the line Live More, Care Better. Ruder Finn Era created a thematic film starring the Worrier Trio and extended its closing dance into a TikTok challenge. The campaign reached 30 million people with 14.4 million video views.
- [Para Creat: Building a Paracetamol Brand People Trust](https://www.ruderfinnera.com/work/para-creat-cambodia-brand-building/): Para Creat competes in Cambodia's crowded paracetamol market, where years of rivalry had left the brand without a clear identity or strong purchase intent. Ruder Finn Era's retainer delivered succinct, trust-building messaging, visually captivating content across demographics, a planned media campaign and strategic giveaways, reaching 4M people and generating 400K engagements.
- [Cetaphil: Making Global Skincare Local in Cambodia](https://www.ruderfinnera.com/work/cetaphil-cambodia-retainer/): Cetaphil entered Cambodia's saturated skincare market, where Korean brands dominate and budget-conscious shoppers favour local online options. Ruder Finn Era's retainer tied the brand's benefits to Cambodia's climate and weather through relatable creative, media buying and community management, reaching 5M people, generating 500K engagements and adding 60 more orders a month.
- [Novotel Phnom Penh: Launching a Premium Business Hotel](https://www.ruderfinnera.com/work/novotel-phnom-penh-hotel-launch/): Novotel opened a new hotel in the heart of Phnom Penh and engaged Ruder Finn Era to establish it as a premium choice for locals and regional travellers. Tailored communications angles for business, hospitality, lifestyle and general news media secured strong engagement, more than USD 15,000 in earned media value and positioning as the hotel for travelling executives.
- [Samsung Lao: Love and Care Project](https://www.ruderfinnera.com/work/samsung-lao-love-and-care-project/): Samsung Lao expanded its corporate social responsibility work in Laos through the Love and Care Project 2024, providing technology and educational resources to underprivileged students. Ruder Finn Era developed the content and media strategy, coordinated government, school and partner logistics, and secured more than 23 media exposures for the handover event across online and offline channels.
- [WiZ: Performance Buying for Smart Lighting Sales](https://www.ruderfinnera.com/work/wiz-ecommerce-performance-buying-thailand/): WiZ, Signify's smart lighting brand, wanted to grow online sales in Thailand through Lazada and Shopee in July 2024 without its own e-commerce site or pixel data. Ruder Finn Era's Thailand team used collaborative ads on Meta and Google and tested three audience groups, delivering a 4.43 return on ad spend against a 3.8 target.
- [Royal Enfield: Taking the Brand into Lifestyle Media](https://www.ruderfinnera.com/work/royal-enfield-ss2024-apparel-lifestyle-launch/): Royal Enfield Thailand engaged lifestyle media for the first time to launch its SS2024 Spring Summer Apparel Collection. Ruder Finn Era's Thailand team was appointed PR agency to secure tier-one lifestyle exposure and activate KOLs and trendsetter groups, generating 43 pieces of coverage, 220 million potential reach and 185,000 US dollars in PR value.
- [GoPro x Tourism Authority of Thailand: Champions of Ocean Conservation](https://www.ruderfinnera.com/work/gopro-tat-champions-of-ocean-conservation/): For World Ocean Day 2024, the Tourism Authority of Thailand and GoPro partnered on Champions of Ocean Conservation, a creator campaign linking Thailand's marine tourism to responsible travel and ocean stewardship. Ruder Finn Era's Thailand team ran the programme, generating 170 pieces of influencer content, 12 million potential reach and a 9.1 percent average engagement rate.
- [KIDO Group: Premier Media Partnerships for Vietnam's Festive Seasons](https://www.ruderfinnera.com/work/kido-group-festive-media-partnerships/): KIDO Group, one of Vietnam's leading food companies, ran three brand campaigns in 2024 for KIDO's Bakery and Tho Phat mooncakes and Tuong An margarine. Ruder Finn Era developed tailored content and placed it with mainstream and business media from August to December, securing 36 pieces of coverage across 3 print and 17 online outlets, all tier-one.
- [Luang Prabang Half Marathon: Run for Children at Ten](https://www.ruderfinnera.com/work/luang-prabang-half-marathon-run-for-children/): The Luang Prabang Half Marathon: Run for Children marked its tenth anniversary on 26 October 2024, raising support for children in need in Laos. Ruder Finn Era's Vietnam office localised the announcement and worked with sister offices across ASEAN to reach runners and charity-minded audiences, earning ten pieces of coverage, all in tier-one Vietnamese media.
- [Yandex Ads: The Future of Monetization in Vietnam](https://www.ruderfinnera.com/work/yandex-ads-future-of-monetization-vietnam/): Yandex Ads entered Vietnam with little local brand recognition. Ruder Finn Era's Vietnam team launched the brand and its Easy Monetization product through the Future of Monetization media event in Ho Chi Minh City in October 2024, then amplified its Monetization Outlook research through three key industry leaders, earning 80 pieces of coverage, 70 percent in tier-one media.
- [Stop TB Partnership Indonesia: Launching AIDP for a TB-Free ASEAN](https://www.ruderfinnera.com/work/stop-tb-partnership-aidp-launch-asean/): Stop TB Partnership Indonesia, the ASEAN Foundation and USAID engaged Ruder Finn Era to launch the Airborne Infection Defense Platform (AIDP) at the 16th ASEAN Health Ministers Meeting. The team managed the inauguration event and localised media relations across ten ASEAN countries, generating 153 pieces of coverage, half in tier-one media, all positive.
- [APISWA: Doubling Down on Glass Recycling](https://www.ruderfinnera.com/work/apiswa-glass-recycling-sustainability-report/): APISWA launched its 2024 Sustainability Report in Vietnam and across ASEAN, with a focus on glass recycling and circularity. Ruder Finn Era localised the report, secured industry testimonials and ran the media announcement, earning 35 pieces of coverage across mass, business and environment media with 100 percent positive sentiment and 60 percent in tier-one outlets.
- [APISWA: Making the Economic Case for Wine and Spirits](https://www.ruderfinnera.com/work/apiswa-oxford-economics-report-launch/): APISWA, the Asia Pacific International Spirits and Wines Alliance, engaged Ruder Finn Era to launch an Oxford Economics report on the industry's economic contribution in Thailand, Cambodia, Laos and Myanmar. A Bangkok panel launch, targeted pitching and stakeholder commentary generated more than 94 news stories, with two published directly on government press websites.
- [vivo V29 5G Launch](https://www.ruderfinnera.com/work/vivo-v29-5g-launch-myanmar/): vivo needed its V29 5G smartphone to stand out to tech savvy consumers and KOLs in Myanmar's crowded handset market. Ruder Finn Era ran a launch built on media partnerships, influencer collaborations and a Yangon launch event in October 2023. The launch earned 116 clippings and drew 50 media and 33 KOLs, with review content reaching over 2 million people.
- [Samsung: Galaxy Oppa Phone Is Here](https://www.ruderfinnera.com/work/samsung-galaxy-a05-galaxy-oppa/): Samsung Myanmar asked Ruder Finn Era to reconnect the Galaxy A05 and A05s with Generation Z as cheaper Chinese phones gained ground. Research into Gen Z's fascination with Korean culture produced the Galaxy Oppa concept, whose launch video reached 5.3 million people and generated 10.9 million impressions.
- [Manulife: Lead Corporate Communications Agency in Myanmar](https://www.ruderfinnera.com/work/manulife-myanmar-lead-corporate-communications-agency/): Manulife Myanmar appointed Ruder Finn Era as lead corporate communications agency in 2023 to add PR to a communications mix previously centred on social media. The programme covers internal communications, executive positioning, engagement of insurance agents and specialists, and media relations for social impact work, producing 60+ clippings and a monthly newsletter with 160+ readers.
- [Tribal Visual Lab: Introducing Cambodia's First XR Studio](https://www.ruderfinnera.com/work/tribal-visual-lab-xr-studio-launch/): Tribal Visual Lab needed to decide when and how to announce its XR virtual production studio to the Cambodian market. Ruder Finn Era pitched the studio to media as Cambodia's pioneering XR facility, with media tours, hands-on demonstrations and exclusive interviews, earning more than USD 8,500 in media value and five media tours that introduced the company to the market.
- [Chang: Turning Heads on TikTok](https://www.ruderfinnera.com/work/chang-turning-heads-on-tiktok/): Chang wanted to build awareness and engagement among Cambodia's growing TikTok community. Instead of product-first messaging, Ruder Finn Era collaborated with KOLs to integrate the beer into their passions and everyday lifestyles. Twelve pieces of content generated 1.5M video views and 105K engagements, turning TikTok engagement into cultural relevance and sales growth.
- [Abbott: Ensure 4 Champions Lucky Draw](https://www.ruderfinnera.com/work/abbott-ensure-4-champions-lucky-draw/): To maintain Ensure Gold's leading position in Cambodia, Abbott ran the national Ensure 4 Champions lucky draw. Ruder Finn Era built and managed the digital backbone of the campaign, from the microsite experience and registration tools to the backend winner selection system, delivering more than 60,000 microsite visits and 3,000 consumer registrations.
- [Prudential Laos: From Product Story to Qualified Leads](https://www.ruderfinnera.com/work/prudential-laos-product-communications-lead-generation/): In May 2023 Prudential Laos appointed Ruder Finn Era for product communications and lead generation for an insurance product. The team produced local photography, key visuals and messaging for all Prudential Laos channels and ran a performance marketing campaign that reached 1.6M people and generated 3,600 leads, supported by a lead automation system for the sales team.
- [Sting: Switching On a Digital Community in Laos](https://www.ruderfinnera.com/work/sting-laos-digital-strategy-partner/): From March 2023 Ruder Finn Era served as digital strategy partner to energy drink Sting in Laos, localising thematic campaigns such as Life Switch-On and Metaverse across content, paid media and community moderation. Over 2023 and 2024 the programme grew Sting's organic followers by more than 57.4% and organic page views by more than 34.8%.
- [Unilever Lao: Curating the Right Influencers for Seven Brands](https://www.ruderfinnera.com/work/unilever-lao-influencer-outreach/): Unilever Lao relies on influencers to reach consumers in Laos across Clear, Vaseline, Citra, Lux, Pond's, Vaseline Men and Dove. Ruder Finn Era redesigned the KOL outreach programme in 2023 with a curated selection process and active monitoring, filtering out more than 31 unsuitable influencers and moderating at least four brand risks during the campaign.
- [Royal Enfield: The Himalayan Global Launch](https://www.ruderfinnera.com/work/royal-enfield-himalayan-global-launch/): Royal Enfield launched the new Himalayan globally at an event in India and wanted Thailand's motorcycle community to hear about it from voices it trusts. Ruder Finn Era's Thailand team took seven tier-one Thai motoring publications to the launch, generating 169 pieces of coverage, 25 million potential reach and 563,000 US dollars in PR value.
- [GoPro x Tourism Authority of Thailand: Stoked to Get Soaked](https://www.ruderfinnera.com/work/gopro-tat-songkran-stoked-to-get-soaked/): The Tourism Authority of Thailand partnered with GoPro to make Songkran 2023 in Chiang Mai a global showcase for Visit Thailand Year: Amazing New Chapters. Ruder Finn Era's Thailand team ran the creator programme, bringing 13 GoPro creators from around the world and generating 290 pieces of influencer content, 80 million potential reach and 371,000 US dollars in PR value.
- [Manulife Parent's Lullaby](https://www.ruderfinnera.com/work/manulife-parents-lullaby/): Parents in Myanmar were lying awake worrying about their children's future. Ruder Finn Era turned that insomnia into a lullaby for parents, a film for Manulife that put empathy before product and became the most viewed insurance content in the market, with 14.1 million video views, 20.4 million reach and SABRE Awards for creativity.
- [Hitachi Air Conditioning: A Sustainability Story for Indonesia](https://www.ruderfinnera.com/work/hitachi-air-conditioning-chiller-launch-indonesia/): Johnson Controls Hitachi Air Conditioning launched its centrifugal chiller VG and S series in Indonesia in 2022. Ruder Finn Era identified sustainability and business focused media and ran a targeted outreach programme, earning 11 pieces of coverage and 3.3 million reach.
- [Samsung: Unfold Your World](https://www.ruderfinnera.com/work/samsung-unfold-your-world/): Samsung Myanmar asked Ruder Finn Era to localise the global Unfold Your World launch of the Galaxy Z Flip4 and Z Fold4 and make foldables mainstream. Two local concepts, Flip It Up To Live It Up and Born To Be Bold, anchored a launch event that drew more than 250 attendees.
- [Abbott Similac: Real Mothers Reintroduce Gain IQ](https://www.ruderfinnera.com/work/abbott-similac-gain-iq-reintroduction/): In April 2022 Abbott reintroduced Similac Gain IQ's upgraded formula in Cambodia's infant formula market of more than 40 competing brands. Ruder Finn Era built the campaign around real Cambodian mothers rather than celebrity KOLs, including a word-of-mouth seeding programme, achieving a 32% share of voice, 4,000 online leads, 214K AR filter uses and 95% positive sentiment.
- [Mambu: Making Composable Banking Mainstream in Thailand](https://www.ruderfinnera.com/work/mambu-composable-banking-thailand/): Mambu, the SaaS cloud banking platform, appointed Ruder Finn Era's Thailand team as its public relations agency for 2022 to build awareness of composable banking and its profile in the Thai financial community. A programme of fully earned executive interviews, bylines and features in top-tier Thai media averaged more than 40,000 US dollars in PR value per engagement.
- [Abbott: Reassuring Mothers Through the Similac Recall](https://www.ruderfinnera.com/work/abbott-similac-crisis-response/): When a March 2022 Similac recall in the United States made global headlines, panic spread through parenting communities in Cambodia, Laos and Myanmar. Ruder Finn Era deployed its Digital Crisis Navigator for Abbott, seeding accurate information through 44 real mothers in top Facebook mommy groups. In Cambodia the programme generated 1,245 comments and 3,900 engagements.
- [Samsung: To Dance, or Not to Dance?](https://www.ruderfinnera.com/work/samsung-to-dance-or-not-to-dance/): Under Myanmar's coup, Samsung had to decide whether the jingles and dances that sell its Galaxy A series could still be used without appearing tone deaf. Ruder Finn Era's strategy, built on the audience's support for an inclusive federal democracy, answered yes, and the campaign delivered 6.5 million impressions and 2.5 million views.
- [Foodpanda: The Meal That Goes a Long Way](https://www.ruderfinnera.com/work/foodpanda-the-meal-that-goes-a-long-way/): During Myanmar's COVID lockdowns and the violence that followed the military coup, Foodpanda asked Ruder Finn Era to create its first branded film since the crisis began. The Meal That Goes a Long Way told the story of riders, restaurants and customers supporting each other and reached more than 8.6 million views.
- [Wildcats: #HeyFutureMe, a Message to Future Selves](https://www.ruderfinnera.com/work/wildcats-hey-future-me/): In December 2021 Wildcats launched #HeyFutureMe in Vietnam and Thailand, inviting Gen Z to write a message to their future selves through a microsite. Ruder Finn Era ran a nano-influencer word-of-mouth campaign on Instagram, creating 60 pieces of content in two weeks that generated more than 710 messages and 91,657 impressions.
- [S.O.S.: Save Our Seafarers](https://www.ruderfinnera.com/work/save-our-seafarers/): When COVID-19 left Myanmar's seafarers stranded at sea and overlooked at home, Ruder Finn Era and the maritime community built S.O.S. Myanmar, an advocacy campaign that reached 482,000 people on Facebook, put the seafarers' case in front of national media and decision makers, and was named one of the 40 best PR campaigns in the world at the 2021 Global SABRE Awards.
- [Citizens Pay: Money for Anything, Anywhere](https://www.ruderfinnera.com/work/citizens-pay-mobile-wallet-brand-launch/): Citizens Pay, a new mobile wallet in Myanmar, needed to stand out in a crowded market at launch. Ruder Finn Era built the brand from research to logo and mascot, then launched it with a content bank of relatable use cases for everyday audiences, generating 14,300 engagements and 800,000 shares on social media.
- [vivo: Staying Present Through the Pandemic](https://www.ruderfinnera.com/work/vivo-brand-pr-retainer-2020/): vivo appointed Ruder Finn Era, then ERA Communications, as its PR and communications agency in Myanmar from March to May 2020, covering the V19 launch as COVID-19 arrived. The team combined product launches with CSR announcements, donations and warranty extensions that kept media engaged during lockdown. Three months produced 643 clippings and more than USD 480,000 in PR value.
- [Maybelline New York: Beyond the Must-Haves on Social](https://www.ruderfinnera.com/work/maybelline-new-york-social-media-myanmar/): Maybelline New York appointed Ruder Finn Era as its social media agency in Myanmar in 2018 and has continued the partnership since. An engagement-led content strategy of animated Q&As, beauty checklists and make-up artist tutorials produced 29 million video views, 8 million engagements and a 31 percent rise in average organic reach in 2020.
- [Maybelline Show: Selling Live to Thousands at Once](https://www.ruderfinnera.com/work/maybelline-show-community-moderation/): When COVID-19 moved beauty shopping online, Maybelline New York created the Maybelline Show, a series of celebrity livestreams with exclusive discounts. Ruder Finn Era's community moderation team in Myanmar handled the surge of consumer interactions across three livestreams, managing 600 live sales and 104,000 video engagements.
- [TECNO: Powering Up the Pouvoir 4 Launch](https://www.ruderfinnera.com/work/tecno-pouvoir-4-launch/): TECNO Mobile asked Ruder Finn Era to launch its new mid-range Pouvoir 4 series in Myanmar, with awareness of the phone's 6,000 mAh battery as the single objective. The social launch campaign delivered 1,203,994 impressions and 89,000 engagements at an average engagement rate of 11.9 percent over the launch period.
- [Samsung: Launch, Leak, Lifestyle](https://www.ruderfinnera.com/work/samsung-corporate-communications-retainer-myanmar/): Samsung appointed Ruder Finn Era to lead its corporate communications in Myanmar in 2020, as smartphone brands fought for media attention. A more open, collaborative media strategy built on three story types (launch, leak and lifestyle) produced 355 corporate clippings between January and August 2020 with an average tonality of 2.6 out of 3.
- [Singapore Tourism Board: Singapore Festival in Yangon](https://www.ruderfinnera.com/work/singapore-festival-2020-yangon/): Singapore Tourism Board brought its second Singapore Festival to Yangon in 2020, a weekend garden party of art, music, retail and food with Michelin-awarded chefs. Ruder Finn Era created the event branding and ran pre, during and post-event communications in Myanmar, drawing 49 media titles and 48 interviews, with event PR value of USD 114k.
- [Arla Indofood: Launching Organic Dairy in Indonesia](https://www.ruderfinnera.com/work/arla-indofood-puregrow-launch/): Arla Indofood launched its first Indonesian product, PUREGROW organic milk, in 2019 with a corporate programme by Ruder Finn Era that took key media to Denmark, aligned the brand to the Sustainable Development Goals and created Halo Organik, a community for organic living, earning 195 clippings.
- [MPT Money: Building a Mobile Wallet Brand from Research Up](https://www.ruderfinnera.com/work/mpt-money-brand-launch/): MPT asked Ruder Finn Era to launch MPT Money, its mobile wallet, into Myanmar's crowded mobile money market in 2019. The team built the brand from field research through mission, story and tone of voice to social guidelines, launch copy and a digital strategy, reaching 676,000 engaged users and 1.5 million video views in three months.
- [MPT x The Voice Myanmar](https://www.ruderfinnera.com/work/mpt-the-voice-myanmar/): As title sponsor and official voting partner of The Voice Myanmar, MPT needed viewers to vote through its network even though their votes did not decide the show. Ruder Finn Era's content strategy in season two, built on exclusive contestant content for MPT fans, generated 137,000 votes and participants, 17 million impressions and 889,000 engagements.
- [MPT: Four Operators Team Up Against Fraudsters](https://www.ruderfinnera.com/work/mpt-four-operators-team-up-against-fraudsters/): In 2019 rising payment gateway scams in Myanmar were blamed on mobile operators, creating a reputation crisis for the telecom sector. Engaged through MPT on behalf of all four operators, Ruder Finn Era built a brand-agnostic consumer education platform on how scams work and how to stay safe, generating 180+ media stories, an estimated 40M reach and 100% positive coverage.
- [Huawei: Protecting a Reputation in Myanmar's ICT Sector](https://www.ruderfinnera.com/work/huawei-corporate-reputation-csr-retainer-myanmar/): Huawei retained Ruder Finn Era for corporate reputation and CSR communications in Myanmar as international trade tensions raised its reputational risk. A combined reactive and proactive programme of monitoring, issues mitigation, media relations, stakeholder engagement and CSR outreach delivered 1,660 solicited news items in 2019 with 88.7% positive or neutral tone across 4,441 stories.
- [Anlene: A Decade of Bone Health Education in Indonesia](https://www.ruderfinnera.com/work/anlene-osteoporosis-campaign-indonesia/): From 2012 to 2018 Fonterra's Anlene brand worked with Ruder Finn Era on an annual bone health campaign in Indonesia, engaging grassroots communities, osteoporosis associations and the Ministry of Health, with more than 10,000 participants at each annual event and more than 200 clippings per media engagement.
- [Volvo: Launching the V40 in Myanmar](https://www.ruderfinnera.com/work/volvo-v40-launch-myanmar/): Volvo launched its 2018 V40 model in Myanmar and needed earned media coverage rather than paid awareness. Ruder Finn Era staged a press conference at the Volvo Yangon showroom with executive interviews and test drives, attended by 44 journalists from 36 media titles and generating USD 16,000 in earned advertising value equivalent.
- [Coca-Cola: Reconnecting Myanmar Youth to Their Tea Culture](https://www.ruderfinnera.com/work/coca-cola-fuse-tea-reconnecting-myanmar-youth-to-tea-culture/): Coca-Cola launched a ready-to-drink tea in Myanmar and needed to create and lead a new beverage category quickly. Ruder Finn Era staged a one-day experiential launch that reconnected a traditional drink with modern young consumers, earning 48 integrated media exposures and helping the product become the number one ready-to-drink tea in the market by the second half of 2018.
- [Coca-Cola: Aquarius University Soccer Festival](https://www.ruderfinnera.com/work/coca-cola-aquarius-university-soccer-festival/): In 2018 Coca-Cola's isotonic brand Aquarius created a soccer league across 12 public universities in Myanmar to engage younger consumers. Ruder Finn Era produced The Locker Room, a daily newsletter of match facts and behind-the-scenes content for Coca-Cola's social channels, generating 21 clippings and more than USD 12,000 in PR value.
- [Coca-Cola: The FIFA World Cup Media Tournament](https://www.ruderfinnera.com/work/coca-cola-fifa-world-cup-media-tournament/): Coca-Cola, official sponsor of the 2018 FIFA World Cup, asked Ruder Finn Era to bring the tournament to Myanmar, where the World Cup has a limited following and beer brands dominate football. A press conference followed by a mini football tournament for 18 reporters generated more than 35 clippings and over USD 25,000 in PR value.
- [MPT: Myanmar In Our Heart](https://www.ruderfinnera.com/work/mpt-myanmar-in-our-heart/): In 2018 MPT launched Myanmar In Our Heart, a brand platform to unite its many activities under one tagline. Ruder Finn Era developed the key messaging that was adapted across the platform's campaigns, sponsorships and CSR, and supported the launch, which drew more than 40 media and 100 percent positive coverage.
- [Tetra Pak Mommy Meetup](https://www.ruderfinnera.com/work/tetra-pak-mommy-meetup/): As part of Tetra Pak's first awareness campaign in Myanmar, Ruder Finn Era created the Mommy Meetup, bringing fifteen mothers chosen through a social contest together with celebrity parents and a paediatrician to discuss children's nutrition and UHT milk. Content from the session generated more than 125,000 video views.
- [Tetra Pak: Protects What's Good in Myanmar](https://www.ruderfinnera.com/work/tetra-pak-protects-whats-good-myanmar/): Tetra Pak appointed Ruder Finn Era as its lead agency in Myanmar to run its first integrated awareness campaign on packaging, food safety and UHT milk for urban mothers. Combining KOL videos, media relations, content marketing and a family day, the two-phase campaign generated 124 media clippings and 825,000 KOL video views.
- [Tetra Pak: Making Food Safety Fun for Myanmar Mothers](https://www.ruderfinnera.com/work/tetra-pak-social-media-myanmar/): As Tetra Pak's lead agency in Myanmar, Ruder Finn Era managed the company's social media presence, translating technical subjects such as UHT processing and aseptic packaging into fun, educational content for mothers. The programme reached 35 million people with 362,000 engagements and 1.8 million video views.
- [Huawei: Winning the Smartphone Conversation in Myanmar](https://www.ruderfinnera.com/work/huawei-devices-brand-pr-retainer-myanmar/): Huawei appointed Ruder Finn Era (then ERA Communications) as PR agency for its devices business in Myanmar from March 2018 to March 2019, in a fiercely competitive smartphone market. A launch-by-launch creative PR strategy, from photography workshops to a media trip to Huawei's China headquarters, generated 4,564 clippings and USD 3M in PR value in one year.
- [Microsoft: No Business Left Behind](https://www.ruderfinnera.com/work/microsoft-no-business-left-behind-smb-playbook/): In 2018 Microsoft asked Ruder Finn Era, then ERA Communications, to lead a multi-market small business programme from Myanmar, localising No Business Left Behind cloud content for Brunei, Cambodia, Myanmar, Nepal, Sri Lanka and Vietnam. The digital playbook averaged 23 media stories per market, 25,000 distributions and 783 leads in Vietnam.
- [MPT: Lighting the Way Forward](https://www.ruderfinnera.com/work/mpt-lighting-the-way-forward/): MPT had raised funds through a vanity number auction and partnered with Panasonic to donate solar lanterns to Phaung Daw Oo monastic schools. Ruder Finn Era turned a one-off handover into Lighting the Way Forward, a six-month documentary-led CSR campaign with MRTV-4 that earned 40 news stories, 500,000 social video views and 94,100 USD in media value.
- [MPT: Three Years as an Extended Digital Team](https://www.ruderfinnera.com/work/mpt-social-digital-management/): From 2016 to 2018 MPT, Myanmar's largest telecom operator, retained Ruder Finn Era, then ERA Communications, as its social and digital agency. As an extended team it ran viral contests and campaigns and managed MPT's Myanmar Idol, Myanmar National League and The Voice properties, growing a fan base of 5 to 10 million at an 8 percent average engagement rate.
- [Garena: Entering Myanmar's Chat App Market](https://www.ruderfinnera.com/work/garena-market-entry-myanmar/): Garena aimed to be a first mover in Myanmar's emerging chat app market in 2015 and engaged Ruder Finn Era to advise on messaging, sponsorships and media relations during market entry. The programme generated 344 media exposures in three months, with 95 percent positive coverage.

## Articles
- [Why ChatGPT (or Any AI) Won't Feature Your Brand ](https://www.ruderfinnera.com/insights/why-chatgpt-or-any-ai-wont-feature-your-brand/): The rise of AI search is changing how consumers discover and evaluate brands. While many businesses in Myanmar continue to focus on social media, AI tools often rely on websites, news coverage and other publicly accessible sources when generating answers. Drawing on observations from the Myanmar market, Saw Thura Win (Michael), Managing Director of Ruder Finn ERA Myanmar, examines what this shift means for businesses and why building a stronger presence beyond social media is becoming increasingly important.
- [Entering Southeast Asia: Who Is Really Booking the Trip?](https://www.ruderfinnera.com/insights/entering-southeast-asia-bring-the-right-message/): Perspective by Natashia Jaya of Ruder Finn Era for hospitality and travel brands entering Southeast Asia. Booking.com's Gen.Voyage! research found multigenerational households 43% more common in Asia Pacific than the global average, and the person weighing the booking is often a generation older than the young parents most campaigns address. Communications can recognise that traveller now, in language, imagery and loyalty design, while product catches up.
- [The Working Mother Your Campaign Forgot](https://www.ruderfinnera.com/insights/the-working-mother-your-campaign-forgot/): Perspective by Natashia Jaya of Ruder Finn Era on a gap in marketing to women: campaigns speak to new mothers and to career women but rarely to the working mother who is both, an audience that is the norm across Southeast Asia. Brands win her by reflecting what her day actually looks like.
- [From Search to Conversation: Why AI GEO Now Matters](https://www.ruderfinnera.com/insights/from-search-to-conversation-why-ai-geo-now-matters/): People are increasingly using AI assistants to research companies, compare options, assess credibility and make decisions. Instead of typing one query and opening a list of links, they are asking a sequence of questions:...
- [Why Crisis Simulation Exercises Are No Longer Optional, They’re Business Imperatives](https://www.ruderfinnera.com/insights/why-crisis-simulation-exercises-are-no-longer-optional-theyre-business-imperatives/): Every business talks about risk management but far too few actually test how prepared they really are when the unexpected hits. Crisis simulation exercises are not theoretical checkboxes; they are the closest thing to a “dress rehearsal” for real disasters, reputational shocks, and business-threatening emergencies.
- [Future of Reputation 2030](https://www.ruderfinnera.com/insights/future-of-reputation-2030/): The landscape of corporate trust is fundamentally shifting. In a world defined by transparency and scrutiny, credibility is earned through consistent conduct, not lofty claims.
- [Ruder Finn Expands Southeast Asia Presence with Acquisition of Era Communications](https://www.ruderfinnera.com/insights/ruder-finn-expands-southeast-asia-presence-with-acquisition-of-era-communications/): SINGAPORE, July 7, 2025, Ruder Finn, one of the world’s largest independent global communications and integrated marketing consultancies, announced today the acquisition of Era Communications, an award-winning Southeast Asia-based strategic communications consultancy of 90 professionals, renowned for the deep local insights it applies to best-in-class...
- [PR does not stand for “Press Release”: missed opportunities for communications practitioners in Indochina](https://www.ruderfinnera.com/insights/pr-does-not-stand-for-press-release-missed-opportunities-for-communications-practitioners-in-indochina/): Have you ever heard someone say, "We just need 3 PRs a month" or "We need an agency for PR for our new product launch"? And by PR of course they mean “press release.”...
- [Screw AI: creative excellence is born in our analog world](https://www.ruderfinnera.com/insights/screw-ai-creative-excellence-is-born-in-our-analog-world/): In my experience navigating the public relations industry, I've come to realize that simply valuing creativity isn't enough to achieve it. Creativity is not a passive attribute that flourishes simply by having it in your credentials, as most firms do; it's a vibrant, demanding force...
- [The Art and Science of Newsworthiness in Communications: Getting Your Story in the News](https://www.ruderfinnera.com/insights/the-art-and-science-of-newsworthiness-in-communications-getting-your-story-in-the-news/): When dealing with communications consultants, you've probably come across the term "newsworthiness," especially when considering writing a press release and reaching out to publishing houses to get your story in the news. However, it's crucial to understand that not all press releases are created equal.
- [The Road to Equity: Our Journey Towards a More Diverse and Inclusive Workplace](https://www.ruderfinnera.com/insights/the-road-to-equity-our-journey-towards-a-more-diverse-and-inclusive-workplace/): We are steadfast in our belief that a diverse and inclusive workplace not only enriches the lives of our employees but also enhances our ability to serve our clients and communities. Recently, at Ruder Finn Era, we took a crucial step forward by conducting a...
- [From Data to Dialogue, Words to Action, How Social Listening Drives Effective Communications](https://www.ruderfinnera.com/insights/from-data-to-dialogue-words-to-action-how-social-listening-drives-effective-communications/): Building meaningful connections with target audiences in today's interconnected world is greatly influenced by effective communications. It encompasses elements such as public relations, digital platforms, advertising, branding, event management, and sales promotion.
- [Ruder Finn Era Cambodia Managing Director looks back on the PROI Global Summit](https://www.ruderfinnera.com/insights/ruder-finn-era-cambodia-managing-director-looks-back-on-the-proi-global-summit/): Earlier this month I had the pleasure of attending the Public Relations Organisations International (PROI) Global Summit in Delhi, India. An annual event that brings together top professionals from the best independents communications firms to discuss industry developments, issues & best practices in public relations.
- [Shaping Narratives, Driving Change](https://www.ruderfinnera.com/insights/shaping-narratives-driving-change/): This week the Ruder Finn Era Cambodia team embarked on their third project, in under a year, with Singapore International Foundation.
- [Ruder Finn Era Managing Director, Anthony Larmon, to join the Campaign PR Awards Asia 2023 judging panel](https://www.ruderfinnera.com/insights/ruder-finn-era-managing-director-anthony-larmon-to-join-the-campaign-pr-awards-asia-2023-judging-panel/): Ruder Finn Era's Managing Director, Anthony Larmon, has been selected to join the campaign's 2023 PR Awards Asia judging panel. The awards recognize the best PR campaigns and initiatives in the Asia Pacific region, celebrating the innovative work of PR professionals and agencies.
- [Promoting Integrity Through Ruder Finn Era’s Ethics Committee](https://www.ruderfinnera.com/insights/promoting-integrity-through-ruder-finn-eras-ethics-committee/): In the face of ever-growing ethical dilemmas, Ruder Finn Era has taken a proactive step to ensure its business practices are always in line with its core values by establishing an Ethics Committee in 2022. This Committee is designed to bring great value to the...
- [Why regional brand and communications teams should work with one firm instead of many in Southeast Asia](https://www.ruderfinnera.com/insights/why-regional-brand-and-communications-teams-should-work-with-one-firm-instead-of-many-in-southeast-asia/): Working with one PR agency, like Ruder Finn Era, instead of multiple agencies for multiple countries can provide a number of benefits for communications and brand marketing teams with regional scope.
- [How PR teams can work effectively with Cambodian journalists](https://www.ruderfinnera.com/insights/how-pr-teams-can-work-effectively-with-cambodian-journalists/): A public relations practitioner or business seeking to engage media in Cambodia can effectively deal with journalists there by adopting a combination of strategies that take into account the unique challenges of the local media landscape, and ethical media relations.
- [A look at the PR industry in Laos ahead of 2023](https://www.ruderfinnera.com/insights/a-look-at-the-pr-industry-in-laos-ahead-of-2023/): The public relations industry in Laos has undergone significant changes in recent years. In the past, the focus of public relations was mainly on media relations and traditional forms of communication such as press releases and press conferences. However, with the advent of digital technology...
- [Outcome-based Crisis Management for COVID in Myanmar](https://www.ruderfinnera.com/insights/outcome-based-crisis-management-for-covid-in-myanmar/): As Myanmar public and private sectors begin their journey of dealing with COVID. I wanted to share my take on how we at Ruder Finn Era Myanmar are counseling some of our top clients on managing and mitigating the crisis.Our senior reputation management leadership are...